SEO Use In Dubai and United Arab Emirates |
Posted: April 7, 2014 |
With the world swiftly opting to the use of internet for almost everything, making an appearance online has become essential for businesses. The use of internet marketing will definitely change the way how businesses function and help them expand their market. Customers today are making use of search engines and social media to search for the products and services that they desire. Businesses in the United Arab Emirates are no exception to this rage of internet marketing. The basic idea behind marketing is creating new customers and upholding existing customers. Traditional marketing has been used ever since. It makes use of different media sources such as television, newspaper and radio. The drawbacks of traditional marketing are that ittakes a long time and bigger budget to make the technique successful. Above all traditional marketing is usually limited to an area. Another factor to be considered in traditional marketing is that ROI is not completely apparent. Johnny Huntington, Managing Director of Traffic expands on this point further, “Traffic noticed a huge take up of online marketing services in 2009-2011 in the Middle East region which was on the back of the rather dismal global financial crisis in this time, and in turn this affected most companies ability to spend large on marketing without a good size return. At the same time we saw that traditional marketing agencies established in the region didn’t respond to this new market requirement and kept prices for traditional marketing services on dying mediums high while at the same time providing little extra in the way of delivering back ROI reporting. SEO naturally took over the customer demand space that needed filling due to its ability to provide ‘spend’ transparency and 24/7 long term targeted results”. In contrast to traditional marketing, internet marketing is economical and quicker. With the help of internet marketing businesses can promote their products and services on a global level and that too at an effective cost. With the help of analytics businesses can track visitor traffic to get an idea on the amount of traffic and the sales that can be attributed to online marketing. This means that measuring ROI is easily possible with the help of internet marketing. Dubai internet marketing strategies cover a number of services includingsearch engine optimization (SEO), search engine marketing (SEM), email marketing, pay per click (PPC) social media marketing, blog writing, etc.SEO and SEM play a major role in the online promotion of businesses. SEM explores the role of search engines by linking consumers with brands. SEM campaigns can do wonders for businesses by increasing traffic to the website and creating brand awareness. The main aim of SEM is to link add the website of a business to search engines. Getting noticed on the web is quite an ordeal, however with the help of Search Engine Optimization (SEO) this can be made easy. LiveRoute, a leading Dubai based IT solutions company had several feathers to its cap; however the ranking of the company in search engine results was not good enough for the business. Other problems were competition on global level and content duplication. Traffic Web Services helped the company by making it visible on the first page of search engine results and also edited the internal and external content on the website. SEO helps improving the visibility of a website, blog or articles on a search engine. SEO marketing takes into consideration the expertise of the business and creation of a search engine friendly website.A number of businesses in UAE have benefitted from SEO. The main aim of SEO is to make the website appear in the first few pages of a search engine result so that more people can view the website and make use of the services. SEO in UAE is giving businesses an opportunity to expand on the internet. With the help of internet marketing more and more people across the globe are getting to know about companies and businesses functioning in the Middle East. At Traffic, a well-known digital agency Dubai help businesses gain from internet marketing and make their presence felt on a global level. Making use of the Traffic Web Services will help business owners give a boost to their entity and increase the number of customers.
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