The Branding Journal defines branding as “endowing products and services with the power of a brand.” It turns intangible values into tangible expressions. For consumers, branding provides easy identification and shapes their company experiences, hopefully influencing them to select it over competitors.

Like traditional branding, strategic digital branding communicates what your company does and establishes credibility with intended customers. Businesses that stand out from the crowds employ exemplary branding. McDonald’s, Apple, and Coca-Cola are indelible, chiefly due to their brand marketing strategy.

Consumers are intelligent. It’s not enough for companies to tell us what they represent; they also have to embody and live by their values. Digital branding is one way to communicate this. According to Juntae DeLane, founder of the Digital Branding Institute, branding in the digital age is the process through which a company communicates its “identity, visibility and credibility among consumers who discover, relate to and interact with a brand on digital platforms.”

Let’s examine how and why branding should be incorporated into your digital marketing campaigns.

Keep on reading on our website: https://comradeweb.com/blog/integrating-branding-into-a-digital-marketing-campaign/.

Author:

Ivan Vislavskiy

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