Fuse Facebook Ads with Email Marketing for Better Results |
Posted: October 26, 2017 |
The battle to attract customers requires marketers to succeed on several fronts. Launching a social media marketing campaign remains one of the top ways entrepreneurs like to target customers. Email marketing, an old staple of online promotions, still works and many entrepreneurs continue to put resources into the strategy. Social media marketing and email marketing are perceived as two separate advertising methods. In truth, they can be kept separate or combined. The "fusion ticket" of combining Facebook campaigns with email marketing campaigns could lead to outstanding results. This unique approach to marketing isn't anywhere near as difficult as some might think it to be. With a careful approach, the Facebook/email marketing fusion campaign could lead to big rewards. Exporting to FacebookThose using e-commerce stores to make sales likely have a nice list of customer emails. E-commerce stores usually require an email address in order to process orders. Entrepreneurs who utilize e-commerce sites and also employ Facebook advertising campaigns can export e-commerce email lists thanks to Facebook Ad Manager. Through the Facebook Ad Manager, the user can go to the "create custom audience" and then upload an ecommerce site's .CSV file, a file with the email addresses on them. Facebook then matches the email addresses with the corresponding members on the social media site. You might not get a 100% match rate as not every e-commerce customer has a Facebook profile. A decent percentage of members probably do have a Facebook profile. Accessing that Custom AudienceFacebook's collective of members is vast. A random advertising campaign using Facebook ads could target tens of thousands of members. The cost of circulating Facebook ads is quite reasonable. Unfortunately, a significant number of the people reached through random ad placement may react with indifference. Indifference doesn't exactly translate into big sales. The way to improve the chances of a Facebook advertising campaign is to reach an audience more likely to be interested in the ads being presented. Creating a custom audience improves the chances of hitting the largest number of interested parties. Drawing from an email list adds a level of predictability to the Facebook ad campaign. The consumer interests of those on the email list aren't exactly pure question marks. Realistic expectations need to be part of this approach. Even though the custom audience contains people who are more likely to react to the presented Facebook ads, sales are never 100% guaranteed. The odds of someone making a purchase do increase, but not expect any guaranteed outcomes. That wouldn't be a realistic approach to email campaign management. The Growth of the Facebook Ad AudienceFacebook's advertising system employs a little bit of artificial intelligence. Logging an email list and uploading the file to target a custom audience provides information to Facebook. Facebook's programming picks up on details about the profiles of those from the email file. In time, future Facebook ad campaigns may reach others who share profile similarities of those on the email list. The chances of boosting sales increase as the audience for the ads become more targeted. Even a slight increase in conversions should prove beneficial. While marketing can be deemed a numbers game, a large number of random people doesn't always lead to great sales figures. Increasing the numbers while also more clearly identifying more reliable profiles can be a formula for success. Keep Sending Out the EmailsFacebook ads could generate a solid amount of income for an entrepreneur who maximizes the potential of the social media's ads. Those who utilize their email lists to get the most out of their Facebook campaigns should not ignore the value of continually launching direct email campaigns. Email marketing only works when the emails actually go out. Don't become lax with direct email strategies. Use them in conjunction with the Facebook ads. Continual marketing on several fronts may lead to better results.
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