When Google discovered that there was too much digital waste flooding the internet, it took swift and merciless action. Their Panda and Penguin updates penalized low-quality content, knocking it off their rankings in favor of resources that people actually find useful. This is the first and overarching tenet of link-building in 2022: 100% white hat. In the Google era, there are no shortcuts. Those who revert to shady link-building practices from the past are likely to be gobbled up by a penguin.
To get the most traffic to your website in 2022, here are some of the most effective white-hat link-building strategies you can use.
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