What are Bad Backlinks? |
Posted: August 31, 2020 |
Backlinks are one of the pillars on which the SEO success of your website relies. Once you get it right with your backlinks, your website will continue to rank on SERPs. You get to rank because the Google algorithm now trusts your website’s content. For people to backlink to your website, Google believes there must be value on the page. Google wants the audience to easily access quality information, which is why websites with top associations rank even higher. You develop associations with other websites when they link to your website. When a trustworthy website links to yours, Google associates your content to that site. Your domain authority starts rising and you show up more on first page of the SERPs. However, there are good backlinks, and there are bad ones. But, what makes a backlink bad? How do you find them? And how can you get rid of them?
Definition of bad backlinks A bad backlinks is one that originates from a website not trusted by Google. The penguin algorithm change of Google in 2012 brought about a revolution in search. Bad links are taking more hit than you can imagine. Bad links are come from black hat sources, which the new Google algorithm frowns at. Websites got flagged for these bad links.
How to find backlinks There are different tools out there for you to find bad backlinks. Some of these are free, while some are paid. You can search for these bad links with the help of the Google search console. You can always view the number of sites that backlink to your websites. Once you get this data, you should carefully go through them to know the ones that are harming your SEO and those that are not. More often than not, the cheap backlinks are harming your SEO. But, you will surely find those of authority website. When you are doing this search, you need to know what you are looking for. Hence, while you search, ask yourself the following questions.
How to remove bad backlinks It’s not safe to have these bad backlinks on your website. Check through all your backlinks to check for the spams. Then you can use the ‘disavow’ tool in Google search console. Following the instructions it provides to remove the link. However, you should note that this may take a couple of days before it is completely gone. However, once they are gone, the authority of your website is improved.
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