Tips for result oriented Content Marketing |
Posted: November 13, 2017 |
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Mantra for Content Marketing
Always remember the fact that the content which you draft for your website should be crafted with the intention of selling, educating, and increasing the customer constancy. If we go by the definition then the term “Content Marketing” describes marketing by attracting prospective customers with content that interests them. However, ideal would be if all the content written has that goal irrespective of the one written considering the “content marketing” project. The most common marketing materials considered universally in regards to content are blogging, eBooks, and webinars. On the same hand content like FAQs, Docs, Press Releases, Welcome messages etc are equally important and are sometimes mistaken with “Content that does no marketing.” The internet these days is stuffed with plethora of content websites allowing anyone to write just about anything. Watch out before you seize on any undemanding content creation accounts and remember that your aim is to do marketing and not just cluttering words together. Here are the three most important tips for marketing via content.
Wake up AlarmDo you think that your website content is not as per marketing standards? Now, you can improve the written content, and to help you are the three thumb rules…
Don’t ignore videos and seminarsWhen you record a screen cast it should focus on three options; Tell, Show and Teach your customers about it. The customer centric seminars should spotlight on education. Give your customers a quick tour of the application to glue them and be affirmative that everyone is on the same page. Alongside, it’s important to teach them bigger ideas. Likewise, Project management seminars center of attraction should be “running profitable projects” rather than “how to post a message”. The email campaign tool should focus on “writing emails that convert” rather than how to customize a template. Nevertheless, boring seminars are a waste of everyone’s time. Content Marketing is a Give and Take event.As they say; as you sow, so shall you reap. So, if you invest good time and talent to the content on your website, expect good returns. The profit is directly proportional to the quality of content. The quality of your question defines the quality of your response. You get what you ask for. “Yes”, “It’s fine”, “It’s okay”, “Not really” are not the kind of ideal answers for you to improve your content by getting the feedback. Frame better questions which give valuable feedback and suggestions in disguise. Ask more crude questions like; “Why did you visit our screen today?”, and you will get a better insight into what drives your customers. The ace marketer – CONTENTNone of us appreciates dreadful stuff which inclines directly towards the fact that bad content disappoints the current customers and turns prospects away. Middle-of-the-road content ensures no-one ever listens to anything you say. Good content is revolution. A simple feature launch can get the entire web engaging in it. A product seminar can spin into a sellout lecture series. An employee handbook can turn into the best recruitment tool ever seen. As rightly said by Maya Angelou
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