Local Franchise SEO Checklist for Better Results |
Posted: October 12, 2017 |
Digital marketing is an integral part of almost all kind of businesses these days. Without a proper online marketing strategy, no business is going to make it big in search engine rankings as well as in creating business opportunities. If you run a local franchise, then the challenges get a bit more complicated to make things right and result oriented. Here we are looking at several must care and correct local SEO factors: • You should optimize your local franchise pages with related terms within website content and meta elements. Should take care of URL structure, meta description, page headings, anchor texts, image alt tags, etc.) • Provide all required information that is going to satisfy the potential customers to your website with what they are looking for such as clear direction to your business, provide a map, make use of your business images, working hours details, etc. • Provide precise and appropriate contact details like address, phone number, etc., in each pages giving reference to the persons in charge for that particular business area. • You should make use of client testimonials, business related videos, events and news updates, etc. through your pages. When you list proper and real testimonials from previous clients, it makes new customers understand your business precisely and make it an easy option to choose for them. • Make use of structured data, language tags, etc., to avoid any damages it may have to hold back your local franchise SEO efforts. • You should care to set up Google MyBusiness listing for your local business with proper details. You verify the same and optimize well to maximize the results from your attempts. Add rel-publisher tag within the website linking to your Google MyBusiness page. Doing so, you can link your website to a search to your brand’s social media pages. • Similarly, make use of Bing Places for business listing for your franchise. Here also you need to verify and optimize efficiently to ensure good results. • You make some real efforts to get listed in important local directories. It’s a challenging task to get verified and listed accordingly in those directories, but to say, if you make it to that level, it will be of great use for your local business. The proper talk in SEO is that how much efforts you put in correcting your SEO acts, that much it will be beneficial to your business progress and rankings. • Have some real people writing about your business on some of the popular online review platforms regarding how they felt dealing with you. It helps people looking to know more about your business have that confidence and secure feeling required to initiate a deal with you. Besides, Google also prefers businesses having good reviews over others having no such reviews to show in search results. So it’s a great deal if you can get some valuable reviews out there. • Treat your local franchise web pages same as your homepage. Get profiles created for your local pages in leading social media platforms such as Facebook, Twitter, etc., rather than just hanging on a single brand profile for all local pages. You can get more useful ideas about this from here https://www.tom-johnston.com/seo/franchise/ and try to make them effective. • Never compromise on your site’s content quality as it’s quite relevant to your overall website ranking improvements. Get unique and high-quality content for all your web pages to keep the fresh content nature required for better search engine recognition. • Get high authority backlinks from relevant sources to have a real boost with your ranking efforts. Choose places wisely to make use of and also utilize suitable anchor texts to link your website to those sources.
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