How to Optimise Your Website—A Basic Guide |
Posted: November 9, 2017 |
Optimising your website to target a specific user base may seem difficult at first, but once you start getting into the deeper details of SEO, you will realise that there are a number of different practices that you can adopt to focus on a particular market. Most people are under the impression that SEO refers to a few select tools that can be used by websites to market their businesses. In fact, SEO is a broad term that encompasses a variety of different techniques that website owners can use to optimise their website and focus it to attract a particular market. Here are a few basic things that you can do to improve the SEO of your website and make it much more visible to a larger group of people. Multilingual Targeting Starting off with the basics, one of the best things that you can do to improve the visibility of your website is to create another version of your website in a separate language. If you are targeting a local market such as Bangkok, you should know that the city plays host to people from all over the world. Since this is such a diverse city, it’s important that you do a bit of research and figure out the most popular languages spoken in the city before you decide which language to translate your website into next. Multilingual targeting could open your website to a whole new group of customers, and many are also going to appreciate your business for taking such a diverse approach. Focus on the Right Keywords There are now a bunch of tools available in the market that you can use to find out the most appropriate keywords for a particular niche. Even Google provides its own analysis tools that you can use in order to figure out the most popular keywords for your website. Focusing on the right keywords is obviously very important, especially for SEO in Bangkok. You have to make sure that you incorporate those keywords into your website in order to optimise it for the local audience. These are keywords that the locals use when they are searching for something online, so incorporating them in your site could make a huge difference. Make Your Website More Welcoming Another common mistake that many people make is that they make their website a bit too complicated for a local group of people. If you want to attract more customers to your site, you have to make sure that you make your website as welcoming as possible. This basically means making sure that there’s a decent landing page and that the navigation links and buttons you put on your website are easily accessible. If people feel that your website is too complicated to navigate, they are obviously going to start looking for an alternative very quickly. These are just some of the basic things that you can do to make your website more easily accessible to a local market.
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