Conversion Rate Optimization |
Posted: June 23, 2016 |
Website traffic can be very profitable but normally you need to “convert” a website visitor somehow to generate income. Your conversion goal will depend upon your business model, many websites aim to convert visitors into regular visitors or subscribers to increase exposure to revenue generating advertising but often the ultimate aim is to sell either a physical item or a service although that aim might be achieved by first achieving a serious of connected aims prior to this. A typical example of this is a sales funnel, generate traffic, collect an email in return for an email, earn a newsletter subscription, earn a subscription to a trial product or service, convert a trial customer into a full customer! Often we can make the sales process much simpler with a compelling offer that is perfectly pitched and earn a real customer very quickly but to do that takes careful thought, planning and experience. Think of your own browsing experiences when you visit sites how often do you buy from the first site you visit? If you visit a site that disappoints do you leave fast with the intention to never return? Think of the potential cost to your business if that is the experience that your visitors have. It makes sense to make the very best use of all the traffic that your site gains, through SEO we help to attract higher volumes of engaged users, potential customers. Using CRO we maximize your site’s conversion of those visitors. Conversion Optimization is the process of making improvements to your website with theaim of increasing the number of users who ‘convert’. As mentioned above, conversion can be defined in different ways dependent upon your model, but a general definition is: “An action or series of actions that the website owner wants the visitor to take, these actions will reflect the wider business goals, and could include many things like as a purchase transaction, larger baskets, a quote or enquiry, newsletter sign-up, promotion sign ups, a ebook download or a social share.” Your conversion rate is simply the proportion of your website users that convert, and a typical conversion rate for an eCommerce website is often quoted around 2-3%. By making your website more efficient and effective, you can maximize the value of your traffic, making you more money in the process. Take notice of your traffic conversion rates, If your website is currently converting at 1% then an improvement to 2% will double your sales without any extra traffic, that’s worth working for! Conversion Rate Optimization Describes a process where you refine how you offer and what you offer to site visitors. The approach will include tests on your website, serving different content to different users, in order to measure the impact upon conversion before implementing the version that performs best. Resource By : https://www.localadworks.com/conversion-rate-optimisation
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