BEST WAYS TO BOOST YOUR BRAND ON LINKEDIN |
Posted: February 7, 2020 |
Linkedin is one of the most popular platforms today. Ever since it was launched, it has gained popularity amongst many advertisers and marketers. It has transformed from being just a platform that helps companies and potential customers find each other. It started as a platform for job seekers and those in need of employment-oriented services. Now, digital marketers have evolved alongside the emerging of various other platforms such as LinkedIn. It has become a must used platform in the digital world. One thing about Linkedin is that it helps you boost your personal brand. Marketers focus so much on the business that they tend to forget to build the brand. The brand image is very important and it is how your target audience would relate to your business. This is why it is very important to create a very detailed and direct Linkedin personal profile to help create a more personal interaction with your audience. Various ways to boost your brand on Linkedin: 1) Keyword optimization: This is the first thing to think about when you want to optimize your LinkedIn profile, just like any other platform LinkedIn also benefits from the right choice of keywords. It is very important to optimize your LinkedIn profile for the google search engine. Linkedin is both a social media platform and a search engine. The words you use in your job title, your header, bio, summary, descriptions, etc would determine how your target audience finds you on the search engine. If people are looking for content writer job availability and you are in need of a word. The word you choose would help your target audience find you and apply for the job. The right keywords would help determine if your LinkedIn profile is found or stay invincible. Invincibility is not what you want your LinkedIn profile to end up becoming in the digital world. So, start using the right keyword everywhere on your profile. 2) Treat it just like your digital resume: Your personal resume constantly changes and gets updated based on your job qualification, when your experiences increases, if you were a part of something exciting, publish a new article, learned something new, etc. So, this is the same way you have to address your LinkedIn profile. It keeps updating as you keep upgrading in terms of job profiles and career move. If you don’t keep updating your LinkedIn profile to fit into how your life changes, people who check your profile wouldn’t know about the next exciting thing you were a part of, so make sure it is taken care of just like your living resume. 3) Invest time in your description: Now, don’t be lazy when it comes to your Linkedin description because this is how people know who you are and what you represent, your values, dislikes and what makes you so valuable. If you don’t invest time in your description, you won’t give people the chance to know more about you. This is where you sell yourself and get bought by the highest bidder if you sold yourself well. Don’t confuse facts and figures with jargon. You write jargon when you are not confident. Make sure your descriptions contain details on what work you have done, how well you did it, highlight your accomplishments, etc. You need to sell yourself with confidence but it should be believable. 4) Choose the right Profile picture: Many people don’t think too much about choosing the right profile picture for their Linkedin profile. But, what people don’t understand is that your profile picture represents the first introduction to people seeing who you are, and if you choose a picture that has bad quality or isn’t flattering or probably doesn’t look professional. It might create lead to several misinterpretations you might not be pleased about. The do’s and don’ts of choosing appropriate pictures are, one you should definitely not have hats or sunglasses on, choose a picture with great lighting, make sure you are smiling, do not use selfies or a picture that does look evident that it is a selfie. Also, you shouldn’t have any other person in it because I might confuse people and they may not be able to know which one in the picture is you and make sure you are dressed professionally (no beachwear or party dress on). 5) Upload articles on LinkedIn: You might wonder why you have to upload your articles on your LinkedIn profile instead of just your blog. This is important because when you upload your article on your LinkedIn profile, all your LinkedIn connections would get notified and it would also show up on their feed as well. This could increase the number of people that have read your article and also drag traffic to your blog too. This could also help your connections understand you more and what other skills you have. It could give them an idea about what you have been up to if the article is about your current conference or speech at a certain event. So, don’t shy away from using this technique to boost your personal brand and also help optimize your LinkedIn profile for search engines as well. If you have the right keyword application in your article, this would help increase the rankings of your LinkedIn profile too. 6) Choose your skills properly: Your skills are very essential when it comes to showing how valuable you are to your audience. Linkedin allows you to add up to 50 skills in total. There is a good reason why they made it 50, you must utilize this as a strategy to add every detailed skill you have from editing, writing, SEO, blogging, etc. you might think it is too much to put up, but people do look for what you’re skilled in to determine how valuable you could be based on how many skills you have. 7) Make your profile public: No matter why you use LinkedIn, you should always have your profile public. Otherwise, there is no reason why you have your profile private just for yourself. This allows your colleagues, employees or friends to view your LinkedIn profile and know what you are up to. They are the best people to support you. If you want to be visible, you need to remove that private option and change your LinkedIn profile to the public. There are many other ways to optimize your profile. You need to start investing time in those aspects such as also participating in groups, accepting all connection requests, engage in meaningful conversations, etc. Go on ahead and start optimizing your Linkedin profile. Trivoli Digital is the leading Digital Marketing Company in Mumbai. Our hold on online platforms and exceptional branding knowledge makes us one of the premium branding agencies in Mumbai. And Many More Service Like SMO Company in Mumbai, SEO services in Mumbai, SEO agency in Mumbai.
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