9 Content Marketing Trends Essential for Search Marketers |
Posted: February 9, 2015 |
Online presence is a necessity for any business these days. You never want to be one-step behind of your competitors and that is why you opt to make an appearance in internet world. It is a fact that 93% of internet searches today begin with search engines and 68% of the total customers of businesses online, make their decisions for purchasing using social media sites. Content marketing holds its position as a very imperative part for the online presence of businesses. Content marketing is in use by 93% of businesses for increase in their brand value and demand. Actually, businesses updating regular blogs generate 67% more traffic than those who do not. I am here with 9 content marketing trends, essential today for search marketers.
Content marketing surely does rain many benefits and biggest in all of them is improvement in search engines. Search engine optimization (SEO) and content marketing move together, thus, generating good content and marketing good content leads to a good rank in search engines. Certainly, high quality content and getting signals from social media is important but tools like keywords will always remain as key tools for SEO.
This is what is coming ahead. 87% of the buyers have made the statement that content impacts effectively on their decisions of purchasing whereas 43% of them said that hard sellers are likely to be ignored. In forthcoming, what are going to matter the most is how you provide information and what the pace you respond to the customers is. The hard selling is a turn-off I guess.
As the time passes, things change every day and that is the reason why banner ads are not effective anymore. Native ads are replacing the place quite rapidly. Advertorials with sponsored and branded content have more impact on the customers than banners ads now. Native ads placed with a good strategy are more likely to convince a customer for purchasing.
Content distribution planning is getting important, as it is moving ahead. Only 26% businesses invest in it though it is the big step after publication. Marketers who stop after just publication are not going to survive what is coming ahead. Content needs a strategy and planning. Content is supposed to increase your market value and brand value constantly. Appropriate steps are required after publication of the content.
Email is in use for promoting content and selling products from a long term. Unfortunately, businesses with very low quality emails end up being fighting to the spam filters or users themselves put it in the spam box. Smart marketing techniques are evolving continuously and that is where every marketer should focus. The email quality needs to be increased. Only that is the way to get in the eyes of the customers.
As happening from a long time, social media is an effective way of boosting content. However, there are still few businesses with no idea of what social media can do for content marketing. In future, more and more social media will be in use for content marketing, which will simultaneously lead to more social media marketing like paid advertisement and organic social media.
Personalization of content marketing is growing and will continue to grow even faster as a great marketing tool. Automation tools for marketing are growing and with that, businesses are getting the target audience for their content. Now companies can focus on the needs of the customers and the marketers have an option to push the content straight to the customer.
In a survey conducted in past year, when queried content marketers about what are the plans they have, they responded in a manner like the one 69% were set to generate content that is more engaging while 86% said that they would try reshaping their existing content in a more proper manner on the new platforms.
We see very less guest blogging today despite of being so popular content marketing strategy. Guest blogging has helped a lot in improving their search engine ranks and that is why it will rise again. Matt Cutts has already cleared it that guest blogging still have good points. Related Post: 5 Social-Media Idea to Improve Your Advertising
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