What is the Best Color Scheme for Your Business' Sign?

Posted: September 16, 2017

You are growing a new business. You have a fantastic idea that your market has taken to, and you are working to build your reputation in the world. However, how can you reach even further than your arm can go? The answer is almost too easy: a sign.

It is a simple idea. Write your business’ name and service on a sign and watch the customers flock to you. However, consumers will ignore a sign that has so little thought put into it. Everything from the size of your letters to the symbolism you use will affect how people view your business, especially the color scheme.

What are the best colors to use on your company’s sign? Warm colors are those that typically evoke the most positive feelings. Bright shades such as red, orange, and yellow stimulate excitement. Most fast-food chains use this triad of colors in order attract customers. Studies have shown that these three colors increase peoples’ appetites, which typically lead to higher revenue. These colors are best for restaurants, markets, and food stores because they encourage customers to stay longer.

Cool colors are a second color scheme that many advertisers choose to associate their brands with peace or tranquility. It helps to relax clients and shades of blue reduce the appetite and slow a person’s heart rate. It is going to be a pure relaxation. If your idea wants to promote health and healing, you must use cooler colors to create that mood among your target audience.

Darker shades of blue are often used for financial institutions to reflect a stern set of values. Because dark and navy blue are standard colors for uniforms, this color projects a sense of authority and trustworthiness to customers. Black and white is another traditional color scheme used in the advertisement. Light and dark together create a strong sense of contrast. The black can be used to accent letters written inside the white, or the white may be used to soften the darker color.

Once you have created the sign that best connects with your target market, whether it is a giant billboard or something a little smaller that requires clik clik magnets, makes sure that it is a powerful visual experience. Regardless of the color scheme that you use for your advertisement, make sure to think it through. Think of which emotions and actions should be the loudest in your advertisement, and choose a color scheme to match, just as how your business plan was carefully calculated, together with your advertising efforts.

Author : Stein Finke