Google Play's New Gambling Apps Policy for UK |
Posted: August 17, 2017 |
Google has had a pretty clear stance towards online gambling and the apps that make it possible. For many years, it decided to block access to such applications, so they couldn’t be acquired from its Google Play. Times are changing and the giant company has signaled its intention to make sweeping changes to its policy. The reasons for why this change of heart occurred are difficult to figure out, but the actual change is expected to impact the industry. Android users rely on their online store to download all their applications, both paid and free ones. Until now, gambling operators were denied access to this amazing environment for app developers. Flagship casinos such as Play OJO, leading bookmakers and other industry leaders had to promote their apps elsewhere. Players had to visit the official website and download the application’s there, but these changes will greatly simplify the process. The Best Games One Click Away Google Play has emerged as a one-stop shop for mobile users who rely upon smartphones and tablets powered by Android. All the applications produced by visionary developers were made available here, but gambling content was the odd exception. Now that Google Play opens its doors to these apps, players will be able to use the most straightforward way possible to download them. At the same time, developers will be more motivated to produce better apps, to succeed in this highly competitive environment. Google wants to make sure that as soon as gambling apps will be available on its Play Store, developers will meet certain requirements. They will have to provide documentation for the apps, rate them accordingly and allow people to download the application for free. It is also mandatory for the developer to hold a valid license for the countries they focus on and stay in complete accord with local laws. They are also supposed to do their best to promote responsible gaming and deny access to underage users. A Brave New World for Real-Money Gambling Apps Google has sent a very clear signal to developers that this is just the first stage and the liberalization of their play store will continue. People are now wondering how far the company is willing to go and whether will it slowed down or open the floodgates? There are good reasons to expect this trend to continue, so this could be a very important milestone for real money gambling applications. Since 2013, they were banned completely from the Google Play app store and the company showed no interest in bringing them back. Online casinos and bookmakers found a way to provide existing and prospective customers with access to their apps. Direct downloads from the website were used extensively to meet players halfway and tap into the accelerated growth of mobile gambling. The return of real money gambling apps to Google Play app store gives them a good reason to celebrate. Starting in August 2017, Google will lift its ban for all developers who meet the aforementioned conditions. There is consensus among online gambling operators and gambling app developers that these conditions are reasonable and everyone is willing to meet them. Casinos are expected to take advantage of this great opportunity to consolidate their portfolio of apps for android devices. Apple has already made this step and the results met expectations, so Google has a good example to follow.
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