Content marketing : - The process of planning, developing, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, applications, press releases, and print publications, among others, is known as content marketing. The goal is to enhance brand exposure, sales, engagement, and loyalty by reaching out to your target demographic.
Types of content marketing :-
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Social Media Content Marketing
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Infographic Content Marketing
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Blog Content Marketing
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Podcast Content Marketing
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Video Content Marketing
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Paid Ad Content Marketing
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Social Media Content Marketing:- It's simple to see why so many firms invest in social media marketing, given that there are over 3.6 billion social media users worldwide. There are various platforms to work with (for example, Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) and several ways to generate and publish content on each of them (e.g. photos, live videos, pre-recorded videos, stories).
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Infographic Content Marketing :- Infographics present facts, statistics, and information in a visually appealing way. Infographics are a wonderful approach to successfully expressing your material since they combine basic words, concise assertions, and clear imagery. They're great for simplifying a complex or instructional issue so that everyone in the audience can grasp it.
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Blog Content Marketing :- Blogs are an effective form of inbound content because they provide a great deal of flexibility in terms of aim and topic. You can use a blog to link to other internal and external material and blog entries, add social share buttons and include product information, among other things.
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Podcast Content Marketing :- According to a 2020 survey, 49 percent of 12-to-32-year-olds in the United States had listened to a podcast in the previous month, with an average of six hours of listening each week. As a result, a growing number of businesses and media entities have begun to produce and distribute their podcasts.
Podcasts offer a great deal of creativity because they can be about anything. You also decide on other aspects of the podcast, such as the frequency of episodes, who will be on it, how you will promote it, and how long the episodes will be.
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Video Content Marketing :- 69 percent of consumers prefer to learn about a brand's product or service through video, according to a Wyzowl study. Video marketing may also help you increase conversions, increase ROI, and establish relationships with your audience. You can post your video material on social media sites, landing pages, or on the website of a co-marketer.
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Paid Ad Content Marketing :- Paid advertising may help you reach a large audience and position yourself in all of the places you want to be seen – they're especially useful when used in conjunction with inbound marketing. Paid adverts can be shared in a variety of venues, including social media, landing pages, banners, and sponsored content.
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About Areva Digital :
Areva Digital offers the benefit of learning a digital marketing course in Kochi from industry professionals with years of expertise.Areva Digital is the only institute in Kochi with a dedicated placement cell, and we work with more than 50 companies in Kerala and throughout India.Areva digital offers best in class digital marketing course in kochi.
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