Must Reads For An Advertising And Brand Management Professional |
Posted: November 29, 2016 |
In the hustle bustle of an office life, we are constantly on a look out for inspiration and refreshing ideas. It becomes a struggle to spare out time in the midst of such a constricted schedule. But we all need to churn out ideas full of creativity and zest. In this case, books are the best answer. They help us multiple ways. They not only enhance our knowledge and language, but keep our mind open and brush upon our skill set. They have a way to transport us to a new world altogether. Since, we are surrounded by tens of thousands of books around, we have narrowed down our favourite books that every brand/ advertising or communications professional must read for better insights to the business world! Go through these essential reads to outshine in your brand management course studies or otherwise! • ‘The Book of Gossage’ - Authored by Howard Gossage (1995): If you are keen on working in the advertising industry, you must read this book by the legendry icon Howard Gossage. The book has some unbelievably though provoking and amusing ads. It also has a collection of Gossage’s writings- Is Advertising worth Saving? He also covers topics like: How to Be Creative, The Shape of an Idea, and Our Fictitious Freedom of the Press. The book also contains historic content about his work and charm. This sure is a good read if you are looking at some creative motivation! • ‘The Art of Client Service’ – Authored by Robert Solomon (2008): To deal and work with clients is a common phenomenon in any field. If you are pursuing advertising courses or working in an agency; maintaining client relations become an indispensable activity of the day. Read this because of the vital points it entails akin to the client servicing. It will help the client service professionals with brushing up on ideas, how to go about ‘account management’, strategies and skills. Of course, practical knowledge is unmatched, but reading up this compilation will definitely prove to be resourceful. Concise, engaging and lots of examples; this book should become your next read! • ‘Ogilvy on Advertising’- Authored by David Ogilvy: The fabled name of the industry, David Ogilvy’s book is like an advertising bible for all. Filled with the fundamentals of advertising, crucial knowledge and candid views of sir Ogilvy; this book caters many thoughts for the advertising world! It is definitely an old book, but is gold! Read it for yourself to match the relevance in today’s time! So, find time and make space for these books in your library and read for your growth!
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