With the recent COVID-19 pandemic, hosting virtual events have become a new normal today and they are good for some reasons. Not only, you can host them online from anywhere at any time, but they also save time, money, and increase engagement with potential customers. This further builds your brand value, generates leads, and helps you establish yourself as an industry leader.
Both virtual and traditional events require lots of planning, efforts, and a professional approach to flawless and successful execution. Before moving further, let’s read more about what is a virtual event first?
A virtual event is an organized affair that takes place online rather than any kind of physical restriction. These events may range from a small session or meeting to large-scale conferences with hundreds or thousands of attendees. These could be webinars, cooking lessons, yoga or exercise sessions, dance parties using social platforms, and more.
Planning a virtual event
Whether you are planning a virtual event from scratch or you are turning any physical event to the virtual one, it requires a lot of preparation and planning. If you are new to the field of virtual event planning, then you need to understand there is some difference between planning a traditional event to a virtual event. Considering virtual event management course from a reputed institute like Wizcraft MIME helps students to understand this concept in a better way.
Here are a few tips specific to planning a virtual event to help you make the process or event run smoothly:
- Research your virtual audience: Your virtual audience is not the same as the in-person event audience. Create your target audience in mind as the virtual event can be accessed by anyone. You need to have a solid grasp of your audience’s psyche. How tech savvy is your audience? How familiar they are with the basic social media? Make sure to offer digital tools and resources which add more value to your virtual audience.
- Choose the type of virtual event: It’s important to choose the kind of virtual event you will be planning from live streams to pre-reordered sessions, or a combination of both. The live stream events are the best for conference and workshops which involve the presenter and audience. And, on the other hand, pre-recorded sessions give the freedom to virtual attendees to view the event when they have time.
- Grab the latest virtual event technology: Having the right knowledge about the latest virtual event software or technology will help you plan, execute, and measure the success of all your efforts. Once you have set your virtual event goals, it’s time to organize your action plan with a virtual event planning software.
- Choosing a platform: There are different types of live streaming services available including Facebook Livestream, YouTube Live, Periscope, etc. Most of these services offer a free trial where one may perform dry runs before the event. This will help you to familiarize with the basic functionalities of the virtual event planning services.
Apart from this, some other tips that will enable you to plan an engaging and impactful virtual event are:
- Selecting the right date and time
- Promoting the event
- Avoid heavy powerpoint presentations
- Avoid leveraging the wrong technology
- Communicate with attendees and set them up for a virtual event success
Planning a virtual event requires the right knowledge and skills which you can achieve by joining the right certification or diploma virtual event management course from a reputed institute. Visit the website of leading event management colleges offering virtual event management course as they will train you on all aspects of planning any online event and prepares you for a successful career ahead.
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