Top 5 Online Reputation Management Tools for Ecommerce Companies |
Posted: November 25, 2021 |
If you are the owner of an online business, you just cannot skip your reputation management. Every online business should take care of reviews and other public information about the organisation on the internet. The power of social media and the reach on the internet is insane. Brand-related articles, reviews, and videos can quickly influence the image of the brand and its stakeholders. Hence, e-Com businesses should always go for online reputation management companies to carefully thread a positive brand image and effectively manage any untoward situation. The online reputation of a brand can influence its customers in more than one way. Customers often dig deep into brands and their products before investing their hard-earned money. Thus, an excellent online reputation will not only bring in more revenue but will also help you forge a trustworthy and solid relationship with your customers. It is often seen that competitors never leave a chance in adding fuel to the fire when it comes to the reputation of fellow brands. And we all know that what goes up on the internet stays there forever. Hence, online businesses should monitor, manage, repair and build brand trust very smartly. While it is often a time-consuming process, brands can handle their reputation pretty easily with the help of the right ORM tools. Here are 5 ORM tools that online reputation management companies should employ for their e-Commerce clients. AwarioAwario is one of the most reliable ORM tools. It is a social listening tool that offers sentiment analysis and the effective categorisation of reviews into positive, neutral and negative. The tool also gives you insights on changing sentiments and what should be done to address them. Awario also sends you regular notifications relating to copyright infringements, someone stealing your content, compliments, questions, probable social media threats and complaints. ReputologyAn ideal ORM tool for small online businesses, Reputology helps you view every review from Google, Yelp, Facebook, etc. in one place. It is a local-specific ORM tool; it is beneficial for local businesses. It also lays out data according to different locations. Hence, you will know where to concentrate your marketing efforts. Reputology is integrated with Hootsuite. This allows all the management and monitoring to be handled under one roof. MentionMention is one of the most powerful ORM tools as it allows brands to monitor more than 1 billion sources every day. With Mention, you will know who is talking about your brand around the globe. In addition, you will get emails whenever there is a rise in the number of your brand mentions so that you can address every concern immediately. The Brand GraderThe Brand Grader is an easy-to-use ORM tool that helps you monitor, manage and boost your online reputation. The tool sends you reports that highlight data concerning sites and blogs that discuss your brand, top online remarks, positive and negative reviews, locations of your customers, follower counts across social media platforms. Also, it is available for free, which makes it a popular pick for small businesses. SimilarWebWith SimilarWeb, you get access to web analytics services for your business. You will have insights like website traffic volume, keyword analysis, competition analysis, bounce rate, referral sources, etc. the best part about SimilarWeb is that you get elaborate comparisons with competitors sites and offer predictive insights about the niche industry. So, take your online reputation management services seriously and get onboard with #ARM Worldwide. It is one of the best online reputation management companies in the country that gives you the right insights and predictions to take your brand to the next level. So, get in touch with #ARM today!
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