Know 5 Most Popular Wave of Innovation in Ecommerce 2016 |
Posted: July 18, 2016 |
The world of eCommerce is ever-changing and this article is an initiative to aware the customers about the new wave of innovations and creativity associated with this field to make it all the more attractive and user-friendly. Online marketing has become all the more exciting and dynamic particularly in the field of e-commerce.
Super Fast Delivery Option: Today’s customers want everything to be fast paced place. Gone are the days where people used to be satisfied with the overnight delivery option. They have developed an expectation of the product delivery within 2/3 hrs.An upcoming innovation of e-commerce would be to meet the same. Create Connection with the Physical World: Buyers have always been fascinated by the physical stores, where they can actually see or check their favorite items. Even after the introduction of the online marketing the situated remained the same. The modern day e-commerce is actually thinking to come up with an idea to resolve the issue. Consider the Fire Phone, which uses software for people to window shopping and scan what they like and then go for the final purchase of the product. Personalized Discovery: Another aspect of e-commerce is that it is undergoing immense consumer data mining to help the companies target the users with upsells and promotions. This might sound ok for the companies, but it also destroys the user experience of the shoppers. An answer to this is the role played by the websites like Netflix or Pinterest which are actually researching the likes and dislikes of the customers and thus helping with relevant shopping experience for the customers. Selling Based on Location of Mobile: A revolutionary approach of the ecommerce website is that it to promote sales based in the location of the location of the mobile which adds to the upcoming waves of e-commerce or online marketing. A simple example is geographically targeted discounts pushing a notification regarding a particular sale. Imagine a owing a supplement online store and partnering with a fitness facility which ends up in much like a person going to the fitness club and receiving discount on a supplement. These are some unusual upcoming innovations in the field of online marketing that will soon create a stir in the online marketing. Today there are many competitors working on ecommerce website in Malaysia, among which special mention may be made of the Linsad which is keeping a tab on such innovations and is preparing digital strategies accordingly. For details visit the website at http://www.linsad.com.my/
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