How to Set up E-commerce Tracking with GTM in GA4: Step-by-Step guide? |
Posted: February 17, 2023 |
Setting upE-commerce tracking in Google Analytics 4 (GA4) using Google Tag Manager (GTM) can help you understand how users interact with your online store and which products are popular. Here's a step-by-step guide to help you set up E-commerce tracking with GTM in GA4: Step 1: Create a GA4 Property The first step is to create a GA4 property if you haven't done so already. To do this, go to your Google Analytics account and create a new property. Step 2: Create a GTM Container Next, create a GTM container if you don't have one already. To do this, go to the Google Tag Manager website and follow the steps to create a new container. Step 3: Set up GA4 and GTM in your website Add the GA4 and GTM code to your website to enable tracking. Follow the instructions to set up GA4 and GTM on your website. Step 4: Set up the E-commerce Tracking Tag in GTM In the GTM container, create a new tag and select "Google Analytics: GA4 Configuration" as the tag type. Set the "Measurement ID" to the GA4 property ID you created earlier. Step 5: Add E-commerce Tracking to the Tag In the same tag, click on "Tag Settings'' and then "Enable Enhanced E-commerce Features." This will allow you to track e-commerce transactions. Step 6: Configure the Trigger Next, create a trigger that fires when a user completes a transaction. To do this, create a new trigger and select "Custom Event" as the trigger type. Set the trigger to fire on the "purchase" event. Step 7: Preview and Publish Finally, preview the tag and trigger to make sure they are working correctly. If everything looks good, publish the tag and trigger. Congratulations! You have successfully set up E-commerce tracking with GTM in GA4. You can now see data on your online store's performance in Google Analytics 4. "you may also like: How to Upgrade Universal Analytics to GA4? "
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