Often times, buyers visit online stores only to espy the products on offer and leave without making a purchase. Actually, according to research, only 2% of visitors make a sale conversion on a website. The other 98% of people who visit are often lost forever, or maybe not. Come in retargeting.
Retargeting is a marketing strategy which serves to reach and persuade those 98% of uncommitted visitors to return back to your website and make a conversion. Retargeting basically involves showing personalized ads to the visitors that had been on your website at one time in the past – those 98% unconverted visitors. Retargeting makes it possible to lure back those lost visitors and remind them of what you offer, which is of benefit to them.
You can read more here: https://retargeting.biz/blog/get-creative-with-retargeting-tools/
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