Don't Be Afraid to Engage Your E-Commerce Customers |
Posted: November 13, 2013 |
Anyone involved in business, be it the new frontier of e-commerce or more traditional forms, does not only want repeat customers but also new customers. Many companies spend a lot of money advertising their products or services, hoping that anyone who has a specific need will contact them. However, a recent survey by the international company Nielsen indicated that, by an overwhelming majority, people trust the recommendations of their friends before making any type of purchase. This is how it has been from time immemorial. The challenge with an e-commerce platform is that it can be somewhat challenging to get friends to make suggestions before someone makes a buying decision. But there is an easy solution that leverages the word-of-mouth concept: get a lot of customer reviews. Where to Start The Nielsen survey covered 56 countries and almost 30,000 customers. Therefore, the results that they found are meaningful for practically anybody around the globe. It, therefore, appears logical that allowing buyers to share their experiences with your company's service or products should dramatically increase your ability to close sales with new customers. With the exceptional rise in the popularity of social media, this can often be a perfect place to start. Any company can create a page for themselves on Facebook, where they can invite existing customers to leave comments about their shopping experience, or even their satisfaction with a particular product. If they share that review with their friends (and they may have hundreds), you may have just engaged many more potential clients without expending a lot of effort.
Make Your Website Review-Friendly It is fairly easy to set up a section on your web page where customers can leave reviews. There are also several independent companies out there who will organise the process for you. Whatever the approach, encourage customers to leave reviews. This can be done in many different ways. You can actually make the request at the time of purchase. Another excellent method is to send an email to the customer a week after their purchase, ensuring that they have had enough time to receive it. In the email, you can ask them if they are satisfied with their purchase and, if so, to please leave a review on your page. Be sure to include a hyperlink to exactly where the customer needs to go in order to leave their review, so that it minimises the time they need to spend reaching the appropriate part of your site.
Bring in the Professionals Organising and conducting a marketing campaign such as this can provide you with many benefits, but it also take a lot of time and effort to execute properly. It is often better to engage professionals who have a deep knowledge of e-commerce and all of the subtleties that it implies. For this reason, hiring a company such as targetedmedia.co.uk makes a lot of sense. Besides their experience, they can also fully understand your needs and devise strategies to make your e-commerce site an outstanding success.
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