Choosing the Right Corporate Gifts |
Posted: February 19, 2018 |
Choosing the Right Corporate Gifts
If you are looking to strengthen your business relations, investing in customized corporate gifts can be a good idea. Your business relations will definitely love receiving customized gifts and this leaves a lasting impression on them. There is a wide range of customized corporate gifts to choose from. Most business people love the idea of having customized desk accessories, high-end gadgets as well as exquisite pens. For your clients, customizing accessories that can be used at home would be a good idea. Drink-ware, travel kits and apparel are also great branded gifts choices for your clients. There are numerous branding method options when it comes to branded corporate gifts. Some of these methods include embroidery, screen printing, and even engraving. Any of these methods can be ideal for your corporate gifts, depending on the item type you would like to brand. There are various factors that can affect the choice of gift, be it for your business counterparts of your clients. Here are some factors to consider when choosing a corporate gift. 1. What Message Are You Trying To Pass Across?You need to determine beforehand what goal it is you're trying to achieve. You also need to consider ways through which you will distribute the gift items. As a business, you need to ensure that the gift you purchase fits into your company’s marketing strategy to ensure it impacts the business the way you want it to. You need to have a clear understanding of how these branded gifts help your marketing program to avert the risk of wasting marketing budgets on promo items strategies that won’t work. 2. Suit the gift with the recipientYou need to understand what your target market is. Most business owners buy promo material they like and forget that these items are for their business clients and not for them. Therefore, it is important to ensure you choose an item your clients will like and one that reflects on your business ideals. The item should fit your business purpose and the client’s purpose as well. Also, consider gifting your clients with something different than what you gift to prospective clients. This is because you need to convey a different message to your clients from what you convey to your prospects. For your clients, the idea is to keep them coming back, for prospects it is to invite them in. 3. Use your creativityMost companies have fallen into the promo item rut. They offer the same promo gift items every time they run a promo. If you are stuck in the promo item rut, you need to start thinking of other items to use as promo material. Gifting your clients the same item more than once is boring. Chances are they won’t be interested in taking the promo item the next time since they already have a similar item at home. Giving different advertising gifts each time will have a fresh impact on the recipients all the time. 4. Stay focusedWhile you may be tempted, avoid handing out your promo material to everyone you come across. You need to target the highest impact base. For instance, passing your promo items to everyone who walks into your store will lower the value of your items or business. Focus more on creating impact by selecting the ideal target market for your products. This ensures that you get the kind of feedback you expected from the promotion. 5. Give and receiveThis is especially important when you are giving away promo material to prospective clients. Ensure you get contact information from everyone you give a promo item to. Email address and phone numbers are most ideal. This is because you can send promo emails and newsletters to them whenever you have new info you want to share concerning your business and products. Giving promo items to prospective clients without getting their contact info is a wrong way of marketing. 6. Make the gift usefulThe idea behind promo branded gifts is to get your brand’s name out there by ensuring the recipient uses it often. Therefore, you need to settle for promo branded gifts that can be used for day to day activities. According to studies, use of promo products can boost product and brand interest by up to 69% and also boost an increase of up to 84% in brand impression. This is due to the repeated exposure of the brand to the users. If your company hands gifts to clients and prospects at events, you need to take into consideration the event being hosted and find a gift that matches the event’s theme. 7. Ensure you have a call to actionAs much as the items you offer as promo gifts are practical, target the right audience and are perfect for your marketing strategy, if they don’t come with a call for action, the idea behind the campaign is considered a flop. You need to make available ways for the clients to take action. You can do this by availing your contact details, taglines, URL or a QR code. Ensure you use a contact placement ideal that will be visible to the user. 8. Remember that quality mattersBranded gift items are meant to leave a lasting impression on the people who receive it. Therefore, the quality of the gifts you give out will reflect directly on your company and brand. Giving out cheap quality items is worse than not giving out anything. Prospective clients cannot take your brand seriously if the quality of the gifts you hand to them is poor. How the brand’s info is placed on the products is also tied to the quality of your product. Ensure that everything is legible and that the info on the item is correct. ConclusionWith these tips and an exceptional professional corporate branded gifts designing company, you are sure to leave a lasting impact on your clients and potential clients. Always remember to keep it trendy with the latest corporate gift trends. This is a good way to keep your clients coming back for more and to ensure the recipients appreciate the gifts.
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