One of the top queries of any client using SEO marketing Dubai is how will you use the keywords to generate traffic, and indeed keywords are a huge part of functional SEO practice. This is so because keywords are the phrases people use to search for relevant information. If you must include them in your content, and if you aren't using keywords intentionally and keep publishing the content, it will generate no traffic.
So, in the following segment, you will learn how to use keywords to generate more traffic to your blogs.
1. Ensure appropriate Keywords placing Opportunity
The first rule of using keywords is that you must not forcefully stuff them in your content so that the visitors become unable to read and understand the content. Instead, try the following:
- If you take accounts into local SEO services, do keyword research using the Google keyword planner or any other free or premium tool. So that you have a fundamental idea about what people are searching for.
- Plan your content around the keywords and use them creatively in the blog so that it appears that they don't look forcefully planted.
- Use keywords in the title, subheadings, URL and more.
The pro tip is that your keyword must be relevant to the content and vice-versa. Otherwise, the search engines aren't interested in entertaining those sorts of content.
2. Define a Keyword Priority List
Once you have gathered all the relevant words, it's time to prioritize those keywords. For example,
- The frequently recurring words are the primary keywords used multiple times in the content. You must include those primary keywords in the title, subheads and meta description.
- You can easily define secondary and tertiary keywords, and their frequency should be limited based on the requirements.
The keyword priority list is defined based on the month's research. Later use those keywords in the above manner to measure the outputs.
3. Focus on the Keyword Frequency
You're mistaken to think using the keywords multiple times will generate more traffic. Instead, look at the below points.
- The SEO company in Dubai suggests that one must use 1-2 keywords per 100 words of copy, Thus keeping the keyword density maximum to 2%.
- Limit secondary and tertiary keywords as they will bring lesser traffic or the lesser possible percentage of conversions.
- A brief idea about the keyword frequency, divide the number of times the word or phrase has been used in the content by the total number of words. Hence your answer. To know the percentage, multiply the number by 100.
It is wiser to keep the keyword frequency up to the standards. Otherwise, the content can account for keyword stuffing and affect your search engine rankings.
4. Better to Optimize Images Also
The text on the webpage doesn't only define the content; the images and videos are also a significant part of the content. Thus, it would be best if you optimized them in the following way:
- Try using images that speak out the purpose of the content. Adding cluttered and unclear photos will not make any sense.
- Resize the image based on the requirements.
- Try including keywords in the image title or name while looking for the information. The search engine also crawls on the images along with the text.
To add more relevance to your image, copy the keyword as the image name but recall it to avoid stuffing.
5. Avoid Using Exact Match Keywords
There is an ongoing debate about using exact match keywords or forming them into meaningful phrases. But, the SEO agency in Dubai suggests that one must use relevant words because:
- Sometimes the exact match keywords don't make sense, and it might appear as stuffing or spam to the search engine. Thus, the search engine will not consider your content, hence lesser traffic.
- The exact match keywords will limit your searches on the search engine. Therefore, determining the target audience's reachability.
It is always better to use broad match keywords as they solve the purpose of using keywords, i.e., ensuring maximum reach and minimum relevance. |
