That’s where this guide comes in. Think of it as a marketing course, advertising bible, and product guide to promote CBD and hemp on Facebook all rolled into one. Here’s an outline of what you can expect to read about next.
- CBD advertising 101
- How to advertise the right way
- Advertising CBD on social media
- Where to advertise your CBD products
- Common CBD advertising mistakes
- CBD advertising FAQs
CBD advertising 101
When it comes to advertising CBD products, legality is everything. The first thing to do is ensure the product(s) you’ll be selling are completely legal. This can be more complex than it might sound — rules and regulations surrounding hemp-derived products are always changing, particularly if we’re talking about psychotropic cannabinoids like delta-8 and delta-10 THC. (We’ll give you a hint: these types of cannabinoids are legal on the federal level, but they’re not legal in all 50 states!)
After getting the green light on the legality of the products you hope to sell, it’s time to do some market research. Who is your ideal customer…and what is he/she looking for? How can you convey to this particular customer that CBD can help them get the benefits they seek?
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