What's New in 2018: Know the Trends for Promotional Items |
Posted: January 5, 2018 |
Whoa! What a fascinating year it was. Not only for all the other businesses, but for the industry of promotional products as well. If stats and numbers are to be believed, the industry witnesses an increase of 3.6% in overall sales that clearly shows the increasing interest of companies in the promotional products and the rise in the funds allocated to these products. With 2017 being the thing of the past, now we are the right moment to talk about the top promotional items of 2018. By incorporating the utilization of promotional merchandise in your marketing strategy, you can easily make your brand the talk of the town and that too in just a few bucks. Moreover, it is one of the coolest ways to win over your potential customers. But in order to avail all such benefits and to stay ahead in the race, it is crucial to know and understand the trends of new promotional products in 2018. Want to know more about the trends? #1 Brownie Points for Technology Since the year 2014, the technology niche is topping the charts of popularity not among the IT companies, but also among the other ones. The driving force behind the popularity is the deep penetration of these products among the audience along with the variety of products available in the market. And for this year, wireless products are going to reign. #2 For Better Results, Go For Better Quality If you are desiring for better results from your promotional products, then one thing that you need to keep in mind is the quality of the products. High quality products are known for their higher conversion rates. #3 Regular Products with High Usability are Still Popular When it comes to the most popular products of the year, they are still going to be the regular ones that are used by the audience on a daily basis. This includes drinkware, apparels, stationary items, tote bags, etc. #4 Focus on the Millenials The number of millenials are increasing not in the audience, but also among the B2B partnerships. That is why understanding and focusing on the motivations of the millenials is something that you can easily count on. With that being said, these are some of the major trends that the new promotional products of 2018 are going to follow.
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