What are gift cards and what are the benefits of using it |
Posted: March 15, 2021 |
Do you know gift cards and their power to help you sell more in both physical and online stores? There is no doubt that this is a clear resource used by many people who need to give a gift to a friend or relative, that although they are not clear about what to buy for that special person, you do know in which trade to do it. Therefore, knowing this, more and more eCommerce are adapting to this "offline" habit, in order to increase their profits by making cash at the end of the month. In this case, I will focus on defining together what gift cards are in online stores, how to offer them, and how to have them available at all times if you have an eCommerce, so be very attentive! And if you were a Nigerian, here you can sell gift cards in nigeria. What are gift cards? A gift card is a document offered by a multitude of businesses for purchase by their customers, whose value is exchangeable and equivalent to a purchase or contracting of the products or services that the business offers at any given time. These, as their name suggests, are physically presented in the form of a "card" or "gift card", which is how you can also see it mentioned, especially in Anglo-Saxon eCommerce. There are two main types of gift cards: open (or bank) cards, accepted by the main payment solutions such as Visa, MasterCard and American Express; and the closed (or retail), accepted only in certain stores. Since their launch, the popularity of gift cards has continued to grow. Today we will review their basic concepts to help you determine if they are a good complement to your online store. Advantages of using gift cards within online stores Gift cards are a great option not only for customers, but also for the sellers who sell them, as I have been mentioning so far. Here are some compelling reasons to offer gift cards in your online store:
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