Top 5 ways how to benefit from AR in business |
Posted: July 3, 2018 |
Way #1 Create brand awareness Companies aiming to build buzz and awareness about their products/services can start with AR-fueled solutions to reach a large audience by showing off them during events, product launches, and ad campaigns. As an example, global retail brand Pepsi has utilized AR to drive brand awareness through marketing campaigns. To promote their Pepsi Max drink, they put ads in a London bus stop. But instead of your typical poster ad, it was powered by AR. Way #2 Onboard employees AR-powered solutions can be useful in employee onboarding by providing them with knowledge about the business as a whole, the office, and employees. Newbies can use AR headsets that bring information such as who sits where, what they do, which clients they have and how you can connect with them. Clicking on a person will unlock a quick video where an employee says what she or she does, and how he or she can help the newbie. This AR-powered solution makes the already-awkward-enough first day on the job more comfortable. Way #3 Identify customer wants & needs Customer satisfaction is a top priority for any company. With AR-powered solutions, businesses can resolve that problem allowing prospects to virtually try the products before they jump right in on a purchase. This kind of personalization invests potential customers in what products or services can do for them and gets them excited about the possibilities. As an example, L’Oreal’s Style My Hair AR-driven app provides users with the ability to try out different hairstyles or hair colors right on their phones. Sephora Virtual Artist AR app allows consumers to virtually “try on” a wide range of products from lipstick to stick foundations. Way #4 Bring a new dimension of engagement AR can tailor personalized experience based on a customer’s preferences with individually powered recommendations. Utilizing AR ads to increase engagement with your prospects is an excellent possibility you can give your users a chance to "scan" your ad to receive digital goods, you can play an interactive video or display content when your users are nearby, or you could even create a full-on digital experience in the physical world. Don’t hesitate to bridge the gap between the physical and virtual worlds. Way #5 Train your workforce AR can be useful in workforce training by delivering a close to the real-life experience in which employees learn new skills and deal with difficulties. With AR-fueled solution, you can provide your workers with a rich, interactive training that takes less time and less human resources to successfully complete. Those in practice can utilize AR as their guide on each part of the process. They are more likely to absorb information quickly and train with increased efficiently overall. Bottom line: Are you ready to deliver AR-powered environment? AR-powered solutions are gaining traction not just in the gaming world, but in the business environment as well. AR has enormous potential in industries of all types, from architecture to retail. Whether you want to use it to drive brand awareness, train workforce or deliver a new dimension engagement, AR is beneficial when implemented strategically. Andrew Lozun is the Chief Innovation Officer at ServReality that provides a full range of web and mobile solutions - virtual, augmented and mixed reality, artificial intelligence, machine and deep learning, neural networks and natural language processing - to reinvent business vision, drive transformation and make significant progress.
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