Top 5 Digital Marketing Trends Companies Should Follow in 2021 by Robert M Kraft |
Posted: March 27, 2021 |
In today’s world, almost everything is available on the internet in different forms. The more use of the internet also brings more opportunities for the people and by the people like Robert M. Kraft. After working for several years, he decided to step into the field of marketing and establish the company New Edge Marketing in 2015.
Robert M. Kraft with his experience and knowledge shows the importance of having a positive mindset towards various digital marketing trends, specifically in the present times when we are facing the COVID-19 pandemic and businesses had to transform themselves. Here are some of the digital marketing trends which according to Robert M. Kraft will dominate throughout the year 2021 and further.
According to the data sources, around 70 to 80% of consumers or customers research a company, its products, and services before doing any deal or business with them. It is of vital importance that even the loosely related search terms are included in the digital marketing strategy especially for the SEO to sustain in the business and being found online.
In the world of digital marketing, content is very crucial as it displays a company product and services. By keeping this in mind, the strategists need to work with their clients to produce quality content whether it is blogs or videos. With the increased competition, it is expected to one of the main factors to attract and retain customers.
With easy availability, it means to make a product or service more accessible and relatable. Due to the COVID-19 pandemic, most of the service providers and companies have taken their business online. Also, with the easy availability and information, consumers can easily get to know all the updates regarding each service and product.
Robert M. Kraft recommends bringing out the maximum from every source the companies have. For instance, the increase in engagement of HR professionals with their staff is systematically digitally managed across the globe at the time of the COVID. A Similar approach applies to the consumers and all the stakeholders across the globe.
Google has dominated the digital marketing space for a long time. They are one of the main sources for companies to sell their products and services digitally to a wider consumer audience. However, they required careful manual bidding and optimization, making it an expert-level task. Recently, Google introduced the automatic bidding system, wherever people with minimum know-how can run the ads and generate revenue while saving a substantial amount on investment. This is expected to be one of the top digital marketing trends for 2021.
Robert M. Kraft, as an expert in direct marketing and digital marketing, expects the industry to be inclined to the above-mentioned strategies and techniques. Organizations willing to gain upper hand in the future, and to stay profitable can take advantage of this advice.
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