Strategies Involved In Digital Marketing |
Posted: June 9, 2017 |
A digital marketing agency delivers marketing services, they position their time and efforts into creative and technical development of internet based work products, helping customers engage with the company in a more direct way by knowing them. With a digital marketing agency, the clients get best services in managing the strategies of communication and marketing along with the technical completion of the project. Digital marketing is an essential part of a business growth these days whether it’s a startup or a traditional running business digital and online marketing is of utmost importance. If you are hiring a digital Marketing Agency in Malaysia for Social Media Marketing the following strategies need to be kept in mind. SETTING A GOAL: A marketing strategy can be implemented and run successfully only if the organization is clear about what they want to achieve out of the marketing strategy. A goal can be increasing your sales, brand awareness, social media presence, gaining an edge over the competitor, etc. Online Marketing in Malaysia helps a business grow manifold, and a lot of precision and strategy is involved in planning your online marketing so having a clear goal gives a sense of direction to marketing strategy. MARKETING FUNNEL: Marketing funnel is a customer’s journey from knowing your product/service to end purchase of your product/service. AWARENESS- INTEREST- DESIRE-ACTION. A perfect marketing strategy monitors its customer at each and every stage. If a customer visits your website he or she is aware of it but not properly introduced to your product or service, at this point a CTA will help them know more about you also get to know more about them by getting an online form filled but it should be short so that it doesn’t end up making them feel tedious. Once aware now the customer reaches a stage where they are showing interest in you at this point it’s best to provide them with information tailored to their specific needs and queries. Once they are filled with basic information about the product or service they need provide them with more information catering to specific needs which will create a desire to buy the product/service. Once the above three steps are carefully planned and executed the customer will take the desired action. CONTENT STRATEGY: Content is the king in online marketing platform. But just putting content in place won’t help to get people to know about your content is to be done by editorial calendars, engagement effort, social plan, and conversions. Knowing the goal that you want to achieve from your content is also important. Content strategy is the best way to go ahead with to gain visibility for your content. LANDING PAGE: When it comes to accuracy apart from your content being appropriate your website must be optimized as well. All your landing pages should be to the point specific and non-confusing. If a customer comes to your website, he/she should get the relevant information easily. One must try to make information as easy to comprehend as possible. USE SEARCH ENGINE OPTIMIZATION: Making a website and expecting visitors to visit the site will not work. A complete SEO strategy should be in place for Google crawler to visit the site. The content should not only be user-friendly but Google friendly as well. If Google can’t understand the content, it will directly affect your ranking in Google. Keyword Research is the most important part of any SEO strategy phrases or combination of words a user puts in the search engine that is relevant to your product or service. Google Keywords, Bing Ads, Word tracker are few of the tools that help the user search the relevant keywords. Link Building is also of utmost importance when it comes to SEO. Link Building means getting your site linked on other relevant websites. SOCIAL MEDIA PLAN: Social media marketing is not merely putting up a post on Facebook or tweeting on Twitter. There is a lot more to social media answering the queries that come up on social media planning a proper strategy for paid ads and its reach when and how to run an ad. Also social media has become a platform where a customer expects direct interaction with a brand. Customers use social media to post their complaints which can take an ugly turn for a brand if not addressed on time. ANALYZE THE STRATEGY: Digital marketing encompasses of a lot of strategy and space to know which aspect of your strategy is responding well and which one needs an improvement analysis of all platforms and strategies become very critical. Business is an everyday activity, and it doesn’t get over after one strategy or a campaign. So to take the best decision for the next time analyzing your strategy becomes crucial. Digital marketing is at a growing stage where marketing agencies have no other option but to move forward with time and adapt to changing scenarios. There are many Digital Marketing Agency in Malaysia. One such internet marketing agency in Malaysia is http://www.linsad.com.my/. To know more about LINsAD and its services click http://www.linsad.com.my/contact
LINs Advertising & Marketing Sdn Bhd 72-1, 2, 3 & 4, Fraser Business Park, Jalan Metro Pudu, 55100 Kuala Lumpur. • Tel:+603 9221 3388 • General Fax:+603 9223 8688 • Email: [email protected]
SINGAPORE LINs Advertising & Marketing Pte Ltd 101A Upper Cross Street #10-10/13A/19/25/26, People's Park Centre, Singapore 058358 • Tel:(65) 6532 6677 • Fax:(65) 6533 9025 • Website:www.linsad.com
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