Steps for creating successful lead nurturing campaigns |
Posted: August 25, 2022 |
In plain terms, our role as marketers is to generate highly qualified leads that eventually become lucrative revenue sources, but we all know it’s a little more complicated than that. The ability to create engaging and effective lead nurturing campaigns separates great marketers from merely good ones, and since you likely work in a highly competitive industry, every little bit counts. That’s why, today, we’re going to focus on how to create automated lead nurturing campaigns that keep your audience’s attention, increase their lead scores, and result in better selling opportunities on your website and for your sales team. Key steps for best lead nurturing strategies
Unknown Facts of best lead nurturing strategies Did you know that 65% of marketers don’t nurture their leads? That’s a lot of missed opportunities left untapped. If you are having second thoughts, here are the 5 most important benefits of lead nurturing: 1. Generate higher-quality leads 2. Increase average order value (AOV) 3. Reduce CAC 4. Create more loyal customers 5. Establish authority in your industry Furthermore, here are the some lead nurturing statistics to back the above benefits of having a solid lead nurturing plan:
Even qualified leads need nurturing. More than half of the respondents to our latest survey report that 40 - 70%+ of their qualified leads aren’t yet ready to buy.
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