Started in September 2011, California, Snapchat was created by two students from Stanford University. The application is available for both Android and IOS devices for free and is an application for sharing videos and photos with friends by connecting through social media platforms.
Majority of the B2B marketers are concerned if Snapchat is suitable for them or not? I can give you many reasons why they are so important. Majority of the organizations in B2C have already embraced the application with open hands and made Snapchat a reliable marketing tool. However, in B2B, Snapchat is not that popular.
According to research, there are few statistics which might entice B2B marketers to re-think of their strategy for Snapchat and B2B marketing.
- As per the source, nearly 22 percent of the advertisements are done through Snapchat
- It is viewed by millions of users all over the world.
- Almost 60 percent of the cell phone users have Snapchat installed, and they use it frequently
- Hurdles for Snapchat in B2B Market:
- The content – both picture and video can be viewed for ten seconds and 24 hours if uploaded on the story feed.
- There are limited characters in Snapchat, almost 140 words.
Most of the organizations using Snapchat record and broadcast their brands or products to the public. If 140 characters are too short, using emojis and text tool options may enhance your creativity by writing a little more.
Snapchat & B2B Sectors – Get In:
For organizations planning to use Snapchat for marketing and advertising, they have a significant advantage over their competitors since most of them will not be even thinking about promoting their brand or products on Snapchat.
Customers are looking for creativity and originality and appreciate the extra efforts which many B2B marketers do in creating an impact. HubSpot, Cisco are some of the leading B2B marketing organizations using Snapchat to enhance their business.
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