Human eye catches anything in its absolute centre so if you want your customers to get your message, place your signage in the centre of the display area with sufficient space around it i.e. no clutter because you don't want it to be lost in a sea of other messages / products vying for customer attention. Many business owners imagine that it is their products or services that are important wrong! First the name/message then the product or service you are selling. Present your name or message stylishly and you've won half the battle to convinced your customers that they are at the right place.
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