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“True wellness can come about through empowerment and social change.”
Jayasree Madhu
(Founder & MD, Aamodini India)
It is often said that adversities are inevitably carriers of opportunities, and Jayasree Madhu, Founder and Managing Director of AAMODINI INDIA, a social entrepreneurship project of Aamodini Insights Private Limited, a company registered under the MCA, has built her entrepreneurial spirit along the above lines.
Jayasree Madhu kicked off her professional journey in 2006 and went on to carve a niche for herself in the medical device industry till 2018. Bitten by the entrepreneurial bug in 2019, Jayasree laid the foundation of her venture, ‘AAMODINI," ‘in the realm of Ayurvedic cosmetics. Born and brought up in the Indian state of Kerala, Ayurveda has been an integral aspect of her formative years. Fueled by her conviction in the healing power of Ayurveda, Jayasree embarked on the journey of promoting Ayurvedic cosmetics in modern form with medical approval. In a short span of time, the product saw a surge in demand, and the brand was introduced in Mexico, Canada, and the USA, along with India.
Just when the brand was getting momentum, the outbreak of COVID in 2020 wreaked havoc on the proprietary’s trajectory as supply chain disruption impacted the cosmetic industry as a whole and Aamodini in particular had to shut shop. The adversities of closing down a venture within one year of operations were colossal on a financial and operational level, resulting in acute financial distress. However, it was the adversities faced through the downfall of Aamodini that presented opportunities and led to the idea of setting up "AAMODINI INDIA" under the company Aamodini Insights Private Limited in 2021.
Amid the COVID lockdown, Jayasree spent a few months in her village and had a chance encounter with a woman struggling to sell homegrown fresh gamabuche. Proficient in handling digital platforms, Jayasree listed gambooche (Kerala Kudampuli) on a leading e-commerce website and successfully sold 18 kilos of gambooche in less than 2 days. This incident, along with many other instances of successfully selling local organic produce through online platforms in record periods of time, set the ball rolling for Jayasree as she saw the immense potential within Indian villages to offer unadulterated produce to a global audience through digital platforms.
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