Often surveys are done to know about different things about humans. A survey should attract responses then only the success rates to know about stuff would increase. Survey designs like the type of questions and the pictures associated with it should be designed well to make your survey successful. The questionnaire part of the survey should be designed effectively to draw more attention and make work easy.
Most of the surveys are made to extract relevant data thus proper survey logic needs to be there to make it go accordingly. Biased responses are not expected so the questions need to be set in a creative way so that it doesn't yield unfair answers.
Visual capabilities of the survey should also be taken into consideration because most people find themselves answerable for what they see. Designing a research questionnaire is very much needed to enhance the scope of the survey.
http://uniquethis.com/blogs/22678/53855/improve-the-design-of-your-survey-and-attract-logical-answers
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