How You Can Implement Live Interactive Broadcasting In Your Business |
Posted: February 14, 2017 |
The success of your business is partly a factor of your ability to grow your business, and to do so profitably. For almost every business today, technology is a key driver behind much of that growth, and live interactive broadcasting is one of the newest ways that businesses can utilize technology to drive revenue and lower costs. Like most technology, interactive broadcasting needs to be implemented properly in order to see the results that you expect. Just like any tool, knowing how to use it correctly is essential before making a major move into video streaming. For many businesses, the problem isn’t the fact that they are using interactive broadcasting wrong, but rather that they aren’t using it at all. This isn’t a problem. We have plenty of ways that you can begin to incorporate live broadcasting into your business, and many of them require limited investment to get started. Use Interactive Broadcasting To Solve Customer Service ProblemsLive broadcasting can be used extremely effectively on a smaller scale to solve customer service problems as well. Every business is going to have customers who have an issue with their product or service, but instead of looking at it as a negative you can view it as an opportunity for you to deepen your connection with that customer. Going above and beyond is the way to do this, and using interactive video will allow you to better engage with your customer and do a better job of solving their problem as well. Even with all the good that it can do, interactive broadcasting isn’t a cure-all. You need to make sure that you are using that broadcasting capability in the right places and that your customers come away from using it with a positive experience. The last thing that you want is for your video stream to be choppy or unresponsive, because that’s going to immediately kill all of the goodwill that you could otherwise generate. A video chat service like Agora.io can be easily integrated into your current apps and websites, and it offers the ability to stream video to a variety of bandwidth-starved devices, and across a variety of different connection speeds. Incorporate Live Broadcasting Into Preexisting EventsIf your company currently hosts events for your customers, prospects, or the public, then this is the perfect place for your business to begin incorporating live video into your business. You’re already doing most of the legwork to prepare for this event anyway, and adding cameras and other equipment to live broadcast the event is an easy (and inexpensive) affair. It’s also a great way to allow customers who may not have been able to make the trip for the event, or who have a conflict that prevents them from coming to the event, to join for some (or all) of the event. Your goal with any event is to make sure that you grow your business, and allowing more customers to attend your events is never a bad thing, particularly when it’s relatively inexpensive to do so. Broadcast Trainings And WebinarsFor many businesses, the cost of trainings, webinars, and other educational or on-boarding events is baked into the cost of doing business, but there are many excellent ways for you to make these trainings sessions far more profitable using interactive broadcasting. Instead of traveling to your customer’s place of business, you can use interactive broadcasting to host a training, on-boarding session, or webinar to employees around the world. In this case, interactive broadcasting allows you to be in multiple places at once, and it makes it easier for you to provide the same level of service to your customers as well. You can set up live feeds to allow customers to ask questions, and use their questions as training for a much larger base of customers than you might be able to otherwise. Take Your Customers Behind The Scenes With Exclusive InterviewsTaking your customers into the inner workings of your business is a great way to personify your business to them. It will allow them to view you as a group of people, and get to know you a bit more, instead of thinking of you as a faceless company that they work with. Any time that you have the opportunity to create more of a connection with your customers, you should take it, and taking the time to have an employee (or a founder) answer questions about what they do, and about the company that they work for, it can be a fun and engaging process for everyone involved.
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