How to use promotional products to your advantage |
Posted: May 1, 2015 |
Despite the fact that promotion products can be extremely effective at publicising your brand, enhancing exposure, improving reputations and ultimately increasing sales, not many businesses utilise them in the right way.
People may think that a lot of the time, branded products will just be discarded or forgotten about quickly, which does little to boost your marketing efforts. However, this doesn’t mean to say things like personalised pens and customised confectionery can’t be incredibly influential selling tools.
To help you make the most of these kinds of products, we have come up with four key steps that every business should try to follow for successful promotions.
Understand your client and customer requirements
There is no point in giving existing clientele or prospective customers something they do not want or will never use. For example, mouse mats are pointless if the recipient does not have a computer while umbrellas won’t get used in regions with little rain.
Therefore, understand your client and customer requirements before deciding upon your promotional product of choice. Try and pick something that the recipient will use on a daily basis in order for your organisation’s name, logo and contact details to be seen regularly and clearly.
Don’t skimp on quality
Make sure that the products you buy are of a good standard and are robust enough to stand the test of time in use. If someone receives a second-rate, low-grade personalised gift with your details on it, they will probably think the business delivers a similar quality product or service too! That is not the image that you would want to convey to potential, or for that matter existing, customers!
Take pens for example. You won’t want to give away a biro that runs out of ink after using it just once. But you will want to give away a pen that writes well, doesn’t smear and clog and feels comfortable whilst being used in the hand.
Have a coherent yet captivating design
First impressions are crucial when it comes to attracting new customers, as people form an opinion about a brand or business almost immediately. So, you will need to make sure the design of your product is both coherent and captivating.
Your name and logo should be easy to read but also aesthetically pleasing to look at too. Avoid being too bold or brash with your branding, as clients and customers might be put off using a product if it is overly promotional and sales oriented.
Target the right people
Choosing a quality product with a great design is crucial, but if you fail to target the right people, this whole exercise will be futile. The last thing you want is to waste money on ordering promotional products that find their way into the hands of uninterested or indifferent consumers.
So, take the time to identify current customers that are likely to make repeat visits. You will also need to seek out potential patrons that may make a purchase from you in the future. Do this and you can reap the rewards promotional gifts can afford.
At Premier Print & Promotions, you can rest assured that your choice of product will be top quality, well designed and long lasting. To find out what products are currently available, visit the website today.
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