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Featured Member |
In present consumers are different than they used to be, and companies should change their approach if they want to be part of their preferences.
The main idea is that the market is in a continuous change, and so are the marketing methods. If, in the past, brands could just affirm they were the best and be chosen by the public, at this moment doing this does definitely make a company unsuccessful.
People stopped trusting brands, but they still trust each other. Most of us prefer asking a friend’s opinion on a certain product or service than listen to the way it is advertised, since we are not interested in the manner they promote it, but we actually want to know if it’s good and if it functions well, depending on what it is.
For instance, assuming you are one of the people who plans to change his job and become a trader. But you need to learn about trading. Would you just apply to the first trading courses online, or try to find relevant reviews about what they offer? You will actually study your alternatives before choosing, correct?
And would you be impressed by some written statements or by people who offer reviews through a video, like this video, about the Academy of Financial Trading?
I am positive you will be convinced by a video. This is the reason all brands need reviews and most important, they need testimonial videos that will indicate better quality and will help them distinguish from their competitors.
There are several reasons why in order to choose a brand, people need to see testimonial videos, and the main one is that they build trust. People trust other people especially when they see their faces, and they are able to hear the enthusiastically tone of their voice when describing a product or a service. They want to know the experience others had in order to decide if they want the same experience.
Also, nowadays people are skeptical, probably because many unrealistic advertisements in the past fooled them. However, a good testimonial video can actually overcome the skepticism and convince them the service or product is as good as it actually is.
Therefore, with a good testimonial video can impress people so they can go for your brand. So this way, you are going to help your business, but also help them choose.
For example, if I needed to lose some weight I would search for reviews about different methods, and if I found this testimonial video I would actually be impressed. If I read about the product, I wouldn’t even finish the review.
But just gathering testimonials from your customers is not sufficient even if you post them on the professional website of your company, since nowadays having a professional website is not even close to being enough.
What you have to do is take advantage of the power social media came to have in order to bring the videos before the eyes of your potential customers. So, here is what you can do in order to get the most out of a simple testimonial video.
1. Promote your video using the social media platforms
As you probably know Facebook, Twitter, LinkedIn and YouTube are the world’s most famous social media networks, and in case you don’t have profiles on them, you should create right away. Also, you must take advantage of CrunchBase as its database is going to be extremely useful.
Also, don’t just make the profiles, but also optimize them using all the features and tools that are available.
Then, promote your testimonial videos so that your followers will see them. Most of them will share the videos, especially if they are well made and the information is important.
2. Ask for video testimonials from your past customers
You should never be shy when it comes to this. Assuming that you don’t have enough video testimonials you can always ask your past customers for reviews. If you want, you can offer them discounts on other products or services. Also, if you are interested, in return to reviews you can also talk to your past customers about affiliation programs. The best part is that you can offer benefits that are just freebies for you.
3. Include offers
You can take advantage of the fact that people watch testimonial videos, unlike they do with commercials and include some offers in them. This might actually bring you lots of new customers.
In conclusion, in order for you to reach new customers, you must try to touch their humanity and to convince them that your products or services are trustworthy. The best way to do that is through the opinions of other people. So, you better gather those testimonial videos soon!
https://www.youtube.com/watch?v=YhWONDwkgCA
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