How to Reduce Cart Abandonment for your retail business? Here are Smart Solutions |
Posted: December 5, 2018 |
Cart abandonment is a serious problem for many e-commerce businesses. It depletes conversion rate unless the company takes the right measures. Here are some stats to prove it.
The statistics above show that cart abandonment causes online retailers and ecommerce industries a great deal of pain. That’s why it is important to find cart abandonment solutions that work. Here are expert ideas for solving cart abandonment issues. Be Frank about CostsWhile 24% of customers abandon their carts because they couldn’t calculate total order cost up-front, 60% consumers abandon because of extra costs such as tax, and shipping charges that are too high. People are disappointed with surcharges and the expensive product prices. Many become outragedwhen they are presented with surprisingly high shipping charges. The solution is to be crystal-clear and up-front about the total order cost. This helps you reduce shopping cart abandonment. Let the audience know exactly how much they have to pay before they enter the checkout process. Offering free shipping or reducing shipping costs may lead to higher purchase value. Identify LeaksDraw out detailed information, ranging from traffic to successful payment to have a complete picture of your customer journey. Break down steps at checkout page: filling out billing address form, adding payment methods, applying coupon code and confirming payment. If you do this, you are able to identify exactly what obstacle at checkout page stops your customers from finishing their order. Avoid Confusing CheckoutLong and confusing checkout process triggers customers to abandon. Often, unnecessary forms contribute to uneasiness. Shoppers can become confused. So, it’s advisable to minimize form elements. Ask your customers about necessary information only. This is the right way to go. Streamline your site's navigation. Decrease the "number of screens," ranging from initiation to completion. ConclusionThe issue of shopping cart abandonment is increasing and having a streamlined and optimized website can help reduce cart abandonment. This will continue as more buyers are shifting to online and mobile shopping. If you run a retail or e-commerce business, look for a reputable company that can provide you with smart cart abandonment solutions.
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