When it comes to web design, the user’s experience with the site determines whether it is successful or not, regardless of how visually attractive the site is. Positive experience drives sales and thus conversion.
Below are some ways to improve the user experience:
Increase the site’s speed: An average user will abandon the page after waiting for 3 seconds, and many users tend to share their bad experience with people around them. So the website could lose a lot of potential customers. This can be done by compressing images, and by reducing the number of plug-ins in the site.
Cleaning the navigation: By assessing the navigation system, check if the search field is easily usable. Minimize the number of options; a user might have to go through to enter the site. Complex websites tend to lose their users because users have more options. Evaluate how users perceive the website by carrying usability testing and make changes based on the results.
Aim for high conversion rates: Highly usable website will always attract and satisfy customers. After which it is important to make them stay on the website by making the content crisp and clear, being consistent and not changing the format of each page and by selecting a text that is easy and clear enough.
Simple is the key word here. this will in turn build trust and hence increase user visits to the website.
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