HOW PROFESSIONAL ANIMATED VIDEO SERVICES FLOURISHED |
Posted: October 8, 2017 |
Today, video is a strong contender when it comes to making yourself noticed and heard online. Streaming video sites like YouTube and social media sites like Facebook’s hosting for video content have provided platforms to effectively broadcast your message and branding, and build engagement with a wide audience, as evidenced by the rise of YouTube shows and celebrities. Current trends point to online video as a very effective tool for connecting with your audience. Marketing studies have shown increased levels in metrics like click through rates and audience engagement in campaigns and websites that use video. It creates a strong call to action-- more users are more likely to make an inquiry, buy something, or visit a linked website after watching something online. Animated videos are now an ideal option for someone who wants to produce video content quickly, effectively, and on a budget, like a small company trying to get noticed in a crowded online marketplace, an employee making a pitch to a client, or teacher who wants their students more engaged. Just a few years ago, animation was out of most people’s reach-- the traditional techniques then involved massive amounts of cost, time, and labor. Animations were hand-drawn, frames individually photographed and edited, which made it a slow, laborious process. Animators would spend hundreds of man-hours to produce a few seconds of animation. Over the years, advances in both animation technology and techniques have made animation much easier to produce, and therefore less expensive, for professional animation video service providers and studios. The artist’s pencil, cels and cameras gave way to scanned images on the computer, which in turn gave way to art drawn directly into the computer using stylus and tablet, and using animation software that until today is still growing increasingly sophisticated. With animation being so much easier now, it has flourished as a way of getting the point across, in a variety of styles and techniques. If you trawl through YouTube, for example, you’ll find popular videos like explainers— short, expository videos that explain ideas using snappy animations, moving typography and dialogue, and dynamic charts and infographics to break down complex concepts effectively and visually. With attention-grabbing visuals and a clearly-written script, professional animated videos services can make anything from business processes to scientific or political theories into an educational and engaging experience. Many of today’s professional videos service companies and websites even make user-generated content possible — with powerful but easy to use new software, virtually anyone can now produce their own animated videos. These services take a more modular approach to animation—users choose from a library of characters, backgrounds, sound effects and music that can be customized to suit their video’s requirements, and with an interface designed to be used by non-professionals. Imagine—what used to be the product of hundreds of professional artists and animators is now a matter of learning a simple program similar to Microsoft Powerpoint. With the rapid pace of technology and an ever-evolving trends in animation techniques, who knows what animation will be like decades from now?
|
||||||||||||||||||||||||||||||||||||||||||
|