How Color Psychology Affects Sign Printing? |
Posted: April 12, 2023 |
Color psychology plays a crucial role when it comes to branding and advertising. Images and words are better represented when you combine them with the right colors. Using the right color combination for signs, which attracts customers to your store or business is a part of color psychology. So, in this blog, we are going to focus on how colors can have an impact on your sign printing campaign. Signs and Colors Colors and custom sign printing go hand in hand. It is good as long as it is visible, is appealing, and defines your brand. Signs can be anything from graphics, channel letters to a wall, directional signs, LED signs, and posters. It is about choosing the right colors to get good signs. But before you choose the right color for your A frame sign printing, you need to know how some colors and work can have an impact on your signs. Different Colors to Use for Sign Printing a. White It is a color that signifies peace, a new beginning, and calmness. When the color is combined with the right size, it can give a pure and new feeling. However, if you use too much white in the wrong size of a custom A frame sign, it can take up optimum breathing space. b. Red It is a color that signifies excitement. When used in exterior signs, it can make the most important message in the sign pop out. But red color might appear a little overwhelming to some and in case your brand doesn’t have the right color choices, balancing red might become a little confusing. In such situations, you can red color in the banners, posters, and signages that are not permanent. c. Black If you choose the right background, any idea, information, or name will appear alluring, mysterious, and chic. You can use it for directional signs. That is because black, big, and bold letters are easier to spot. d. Gray A frame sign printing in gray is modern, chic, and vibrant. It is a safe color. However, signs in this color can get lost in places that do not have anything else going on. In case you want the gray color to stand out, you need to add features, such as an image, lighting, or scenery to make the sign visible. e. Blue Each shade of blue signifies different emotions. From royal blue to aqua, blue can set the mood from calm and slow to vibrant and energetic. Having signs of blue works more for the interiors of offices or stores and boost the morale of your employees. Moreover, visitors tend to feel more at ease when you showcase information in blue. The color is preferred by all. Importance of Colors in Sign Printing Colors are important when it comes to sign printing. Let’s take a look at why. · Visibility: Signs are about standing out in the crowd and registering. Black with proper lights, gray against a complex background, and red in a simple and chic background. These combinations are instantly visible. · Impression: Customers tend to remember a restaurant, which has a food ambiance since it is all about the experience. With sign printing, you need to aim for the kind, which will depict the business’s nature. Interior signs need to be helpful and welcoming in nature. While the exterior should display your brand and attract passersby. Color signs will do half of your work with contrast and combination when it comes to making a lasting impact. · Influence: Often, colors are related to feelings and mood in subconsciousness as per color psychology. If you use influencing colors on the signs, it can serve as an advantage.
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