How can you turn visitors into customers using live triggers |
Posted: January 23, 2018 |
In a perfect world, the relationship between an online store and its prospects is utopian: almost all of a website's visitors are interested in its products and decide to complete a purchase from their first visit. But the reality is so much different, since only 3% of them actually turn into customers from their first visit.
By the way, when was the last time when a user actually bought one of your products after they've clicked your ad? At first, internet users became irritated due to annoying ads, but over the years, they have become oblivious to banners ads and pop-ups. Therefore, generating clicks, building customer loyalty and increasing conversion rates has become a difficult goal to achieve.
Meanwhile, customer acquisition cost (CAC) continues to increase and being ahead of your competition has become more and more of a challenge. However, the scenario is not that pessimistic. On the contrary, there is a great way to turn simple visitors into customers, using an efficient instrument: retargeting live triggers.
What are retargeting live triggers?
A trigger is a scenario that activates when a visitor acts in a predetermined manner. Live triggers are real-time messages that are presented to the visitors of a website using a retargeting software, while they are browsing and looking for a specific product. The goal of a live trigger is to keep prospects interested as much as possible, with the purpose of turning them from simple visitors into customers, by persuading them to purchase a product they already expressed their interest in.
What types of live triggers can a retargeting software use in order to increase conversions?
There are many types of live triggers that correspond to different scenarios. For example, let's suppose a visitor accessed your website, browsed a couple of pages, added a certain product in the shopping cart, but right before completing the order, they suddenly hovered the "X" button , with the intention to leave the website and abandon the cart. This is the moment when the live trigger enters the scenario! The retargeting software uses intelligent technology that allows it to anticipate the visitor's intention to exit the website and displays a short message that contains a call-to-action, in order to draw their attention and redirect it to the product they wanted to purchase.
A live trigger can also act as a product recommender. Based on a visitor's browsing behavior, which the retargeting software is able to track and analyze, the live trigger can identify the products that are most likely to be purchased, and send the potential customer a personalized message containing a special offer for the products they were already interested in. People appreciate personalized messages because it makes them feel important. Offering them a special discount or no shipping fee will increase the chance of converting them into customers.
Using retargeting live triggers, your eCommerce business can grow with little effort, because once you implement them, the only thing you have to do is to watch your conversion rate and your online sales skyrocket!
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