Choosing The right Colours for Your Custom Packaging Posted: December 27, 2021 @ 12:50 pm

When it comes to formulating your product, your company surely had teams of people dedicated to figuring out the right look and feel that your product should have. After all, the experience of what your product looks like can make a big difference in the overall effect your product will have for potential customers. Will your company’s face wash look aesthetically pleasing on a bathroom sink? Will the sheen of your cutlery sparkle just right in a cutlery drawer? There’s lots to consider when choosing custom packaging in Canada.

Creating Appeal

It is no secret that the aesthetic appeal of products can be an important draw, and can be the tipping point between buying your product, or another company’s product. However, all of this also applies to packaging. Appealing product packaging is, after all, likely the first part of your product that people will see! So, it is important to make sure that you pick the right colours for your custom packaging in Canada.

Messaging

The first consideration, when picking the right colour for your packaging solutions, is what kind of message you want to send, and whether your packaging will have branding that is cohesive with the aesthetic of your product. If your product is all about being ecologically friendly, for example, then you may want to go with a green colour in your packaging. In this way, colour can be used as a shorthand for getting some meaning across about your product. With the colour green conveying that your product is environmentally “green” as well.

Colour Palettes

Alternatively, you may want to focus on making sure that your customized packaging solutions come in colours that will help your product to appeal to your core demographic. For example, if your product is normally purchased by a more mature clientele, then you may want to focus on minimal use of bright colour, and a greater focus on a more stream lined, neutral palette. Though bright colour can catch the eye at first, maximal use of bright colours can often make a product come off as less mature. If you are looking to draw the eye, without the use of potentially less mature feeling vivid colours, consider opting for silver or gold accents These can add a bit of sparkle to your custom packaging in Canada, while also bringing a more sophisticated feel.

Choose Coleman

For all of these customized packaging solutions and more, Coleman Containers can help. At Coleman Containers, we can create custom packaging solutions for a wide range of different products, applications, and inventory management needs. We offer everything from corrugated cardboard packaging, to foam padded shipping boxes. We will work with you through a special consultative process that will help us to assess your needs, evaluate your options, and, ultimately, create the exact right custom packaging to best fit your specific needs.

Author:

Isabella fllores

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