A Future For The Business Card |
Posted: May 25, 2015 |
In this digital age, most of us don’t use business cards anymore. When we can just send our data through email, V-card or social media, why should we bother with having a bulky, expensive stack of ‘heavy duty’ paper cards with our data written on it? We think that the receiver of our business card is just going to chuck it away as soon as they leave the meeting room.
But is that really the case? And is there still a future for the "old skool" business card? The answer is definitely Yes! Off course there is a future for business cards. When you meet people at a fair or in a meeting they mostly don’t take a lot of time to write down all your coordinates in their little black book or laptop. Mostly just write down your name, email address and phone number. When they get back in the office and they want to add you in their CRM system, they wil see that their is about 85% of the data, that they have to fill out, are missing. When you are a perfectionist like me, seeing those blanks is no good for your peace of mind. AND they blanks should be containing data that can be important at a certain point of negotiation. And if you have to call your supplier or client to get to now some basic info, it doesn’t sound very professional. That’s why a real printed business card can come in really handy. You have all the necessary information about the person you talked with in literally a couple of square centimeters. Also you have their correct title or academic grade (some people hate it when you call them doctor when they are actually professor). Now what style of business card should you use? Well, that is a very personal choice or in many cases: the choice of the company you work for. It goes from a single side printed card to the most extreme creative designs. The key issue is that the card remains clearly legible and that it does contain all the information your interlocutor can need. Please attend to it that the typeface doesn’t get too small when you’re trying to put in a LOT of information. One last thing: don’t hesitate to write something by hand on your business card before giving it. It can be something simple (a website, a phone number). Most people see that as a personal touch and appreciate the gesture. Also those two or three words will make it easier for that person to remember you.
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