5 New Stats to Boost Your Targeted Marketing Online |
Posted: August 5, 2014 |
Marketing, as any other area of business and life, has changed dramatically in the past decade with the rapid development of big data collection and implementation. In order for your business to succeed in this dynamic market place, you will need to stay on top of trends like targeted lead generation online, also to have access to solid statistics on demographics, consumers’ preference and behavior, and more. High quality leads are easier to attract when you have a sound marketing strategy and plan, use analysis, and the proper tools to execute your strategy. The alternative route would be wasted time and resources while targeting unqualified leads. Here are some interesting new statistics published recently on targeted online marketing that shed light on how prospects spend time, and money, online. If you can incorporate these new findings into your next online marketing campaign, you might be a few steps ahead of your competition. 1. Email Marketing - 61% of emails received at business email accounts are not important, and likely considered spam. The best approach to counteract that? Use personalization, consider timing, and definitely include engaging calls to action in every email message you sent out. 2. Spam vs Quality Content - 40% of the accounts and 8% of messages on social media sites are perceived as spam too. Creating valuable and interesting content goes a long way with your fans and followers. It also helps your branding, and often generates more sales and revenues as well. 3. Use of Electronic Gadgets - 88% of American adults use a cell phone, 57% have a laptop, 19% own an e-reader and 19% have a tablet. Even though cell phone is the main communication tool, consumption of information is fragmented. Include all the screens and devises in your targeted marketing, in order to fully optimize your next marketing campaign. 4. Mobile Social Networking - 73% of smartphone users access social networks on their devices via mobile apps at least once a day. Social networking is become fully and predominantly mobile. Make sure that your content is mobile-optimized in order to reach your audience wherever they are. 5. Social Media has massive reach – 91% of adult users are on social media sites daily, or few times weekly, you just need to know how to grab their interest as users are bombarded with content. Social media now, is fully integrated into modern American communication culture. Your marketing strategy should accommodate social media marketing, content marketing, and be optimized to deliver results through targeted marketing methods. SafeSoft Solutions and Cloud Contact Center solutions offer amazing tools to let you plan, coordinate and deliver results through a set of highly effective, automated features. We’ll help you pinpoint the correct target buyers and engage them in your sales funnel to become paid customers. Lead segmentations, Targeted promotions, Campaign tracking, adding Toll-Free numbers, as well as Custom Inbound Phone numbers are guaranteed to boost your campaign’s effectiveness to new heights. Visit Safesoft Solutions and learn how your next campaign can become a smashing success.
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