5 benefits of using content marketing |
Posted: September 16, 2020 |
Content marketing is an area of Internet marketing and an effective tool for influencing users. Why is the value of content marketing considered high? How does it affect the development of online business? And what results can you get from using content marketing in promotion? Let's talk about the benefits of this promotion tool.
Why do you need content marketing? 1. Boosting sales with content marketing. What do consumers do before buying a product or ordering a service on the Internet? Most of them make a decision after studying product information, reading recommendations and reviews from other buyers. The advantage of using content marketing is the ability to influence consumer decision-making through intelligent content. First, users are looking for a description of a product or service and useful articles on the topic. By posting such content on your website or blog, you are taking the first step towards attracting the attention of consumers to your products (services). After receiving the basic information, users study the reviews of other buyers on the site itself, on social networks, on thematic forums. As part of content marketing, you can post relevant materials on third-party resources. In addition, your customers can create such content themselves, if the result of cooperation with you was positive. Having positive opinions about your product is an incentive for new customers. Good reviews build trust in a company and motivate users to checkout. With the help of content marketing, you can increase the demand for products and offer customers useful information about products services. Thus, you unobtrusively recommend that consumers choose your product. And the consumer is satisfied with the fact that he has made a purchase decision. Accordingly, you use marketing for business growth. 2. Ability to combine content marketing and SEO. One of the most reliable and effective methods of website and business promotion is optimization and promotion in search engines. However, the combined use of SEO and content marketing has a double effect. The higher your site's position in search results, the more noticeable it is for buyers. To reach the top spots, you need quality content. By using content marketing tools, you will get a significant advantage in the form of better search engine optimization and better site rankings. 3. Lead generation and content marketing. Content that is valuable to users helps generate leads. If the site contains articles or news that’s useful and interesting to visitors, then users willingly subscribe to updates. People leave their email address in exchange for white papers or the ability to receive your recommendations. Having a blog on a commercial site is an opportunity not only to keep the attention of visitors and improve behavioral factors but also to motivate them to subscribe. Quality content can generate leads more efficiently and faster than ads. 4. Formation of the company's image and trust in it. To build relationships with the target audience, it is necessary to post reliable information about the company, its history and philosophy, values, and achievements on the site. This type of content influences the perception of consumers and increases their trust. People prefer to buy goods or order services from companies that they know something about. Content marketing helps to build loyalty and build the right interaction with the target audience. 5. Brand positioning through content marketing. Informative and vivid product descriptions are essential to grab the attention of users and promote a brand. The advantage of content marketing is the ability to position a company as a leader in its field, a reliable partner, a recognized expert. With the help of texts, you can convey to the target audience important information about your products/services, telling them about their value for buyers. It is especially effective in social networks. For more details here https://boss.blogs.nytimes.com/2012/12/07/social-media-marketing-from-a-to-z/ Content marketing can be used to solve various business problems. It is a flexible and dynamic promotion tool with which you can secure a competitive advantage.
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