4 Ways Link Building Can Benefit Your Business Website |
Posted: July 24, 2020 |
You’re always looking for ways to increase your website’s SEO ranking while increasing the amount of organic traffic that visits your page. One of the best ways to achieve both of these goals is through link building. Here are four ways link building can benefit your business website. 1. NetworkingIn order to properly link build, you need to reach out to other relevant websites and blogs in your industry. This outreach often relates to a piece of content you just created on your website. While your number one goal is to get a link, there are other added benefits of reaching out. Outreach can help you expand upon your network, building long-term relationships with key influencers in your industry. These relationships will continue to help you with link building in the future. They will also help you build your brand’s credibility, something we will touch on a little more later in the article. 2. Brand BuildingOne of the most common link building techniques is content creation. This will provide you the chance to show off your expertise to potential customers. If people view your website as a trusted source of information within your niche, they will spend more time on your site, increasing the chances of closing a sale. Of course, this means that you want to be sure that your information is reputable and can be trusted. Your content should contain industry research rather than baseless speculation. It’s incredibly hard to establish yourself as an authority but it’s very easy to destroy your standing. 3. Organic TrafficThe main reason why businesses engage in link building is to increase the amount of organic traffic that visits their website. Link building helps increase traffic in multiple different ways. First and foremost, the more linked your website is the more credible it is to search engines. This will boost your website’s search engine ranking. Secondly, link building will not only help increase the number of people who visit your website, but it will also help increase the number of quality leads. A good link from a highly-visited website within your industry may lead to an increase in sales. Link building isn’t just about SEO - it’s about customers as well. 4. Build CredibilityWe’ve already touched on how link building can help increase the credibility of your website. The more credible, highly-visited websites link to your website, the more credible you will appear to potential customers. On top of that, you will also appear more credible to search engines, increasing your ranking. “Nofollow” links are also an incredibly important attribute to link-building and can help protect your website against potentially harmful websites. If you want to reference a website you fear may be listed as spam by search engines, a “nofollow” attribute will tell Google that you don’t trust this website. Without this attribute, Google may assume that you believe an untrusted website is trustworthy, making your website untrustworthy.
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