Many eCommerce companies start out by trying to tackle all of their web design and development needs in-house. Often, the eCommerce entrepreneurs behind these awesome new companies want to save money and keep control of the outcome. However, web development is a tricky area where knowing a little can be useful, but knowing a lot can be orders of magnitude better.
When it comes to determining whether or not to outsource your eCommerce site’s development to a digital agency, keep these four convincing reasons in mind.
#1: Time Management Is Key In-house web development is a huge time commitment. Most companies start out just implementing the basics for their website but quickly learn that an effective website has many moving pieces, all of which must fit together nicely. Creating a site that is not only well done in terms of design but effective through key development elements takes a lot of time.
Most eCommerce entrepreneurs simply don’t have the time to dedicate to web development. This leaves gaps in website security, user functionality, data collection, and operations, some of which a non-developer may not catch until it is too late. As well, dedicating all this time to web development and maintenance means hours away from the core business.
#2: Tap Into a Team Typically, the demands of web development quickly surpass the knowledge and capabilities of an eCommerce entrepreneur. For those companies that want to keep things in-house, many hire a single developer. Even if knowledgeable and experienced, this developer only offers a single set of skills. Whereas at a digital agency, customers can tap into the talent and skills of multiple people. Often, agencies can hire for specific talents and then assemble teams that have the best and the brightest in their specialty. A freelancer or single developer is often more of a generalist.
#3: Agencies Track Trends & Upgrades Implementing the latest technology and capabilities into your website will keep you competitive, but among the millions of other tasks facing an ecommerce entrepreneur or in-house developer, tracking the latest trends, apps, and add-ons is difficult. Certain important product releases or rising plugins are going to be missed. However, an agency is fully dedicated to tracking these upgrades and technological improvement possibilities.
Just as importantly, an agency also has the collective expertise to analyze trends and technologies to determine if they are a good fit for a specific business. This ability is just as valuable to an eCommerce company because it doesn’t waste time, money, and other resources on tech that doesn’t provide any advantage to their business.
#4: Agencies Are Good at Scalability As a business grows its web development needs can change greatly. A company that goes from 30 sales a month to 300 or even 3,000 is going to need entirely different front-end and back-end development to ensure that checkout processes are sufficient and that important metrics, such as page loading time, are met. A digital agency is able to meet challenges of scalability head on and make informed decisions on when and how to upgrade web features to serve a higher volume of buyers.
Scalability can even be important for smaller companies during specific time periods, such as the change in number of sales and page visits in the lead up to Christmas. This upcoming season can have a huge impact on how much traffic is on your website and the number of customers going through checkout. Your website must be able to handle this increased volume without issues for customers, who are already stressed by the holiday season.
More sales are obviously a good thing for an eCommerce company, and you need to be certain your website can handle the capacity when you begin to grow.
Find Your Web Development Partner At 1Digital Agency, we are not only skilled in web development, but also in the unique challenges eCommerce poses. Our focus on eCommerce is to your advantage as you look to implement a customer development or redevelopment project. Reach our eCommerce experts by calling 888.982.8269 today!
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Author : Dan Kogan |
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