Technology buyers are difficult to target.
We have heard and read the above phrase, often. And, also, we cannot deny the truthfulness of the fact.
Digitalization and abundant information available on web have brought a shift in the decision-making process of today’s technology buyers. They have become the hardest to reach as they don’t take cold-calls. They don’t make impulsive buying decisions as their entire buying journey consists of more than one individual. You cannot sell or offer them anything as information as they are extensively informed.
Read more: Decoding the technology buyer: How to target them right
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