How to make your display system pop this year |
Posted: February 22, 2018 |
In the writing and advertising world, they say content is king. What you say is more important than how you say it, but that’s not the whole story. It really means no matter how many gimmicks, bells and whistles you use in your presentation, it won’t work if you have nothing to say in the first place. Today’s world likes big shiny tricks. We seem to value distraction more than quality. Here’s the thing though. A distraction is just that. It’ll hold your attention for a few seconds, maybe a few minutes, then you’ll shift your focus to something valid. As a business, you don’t want your prospective customer to see you as a passing fad. Avoid the flash-bang approach. It’s fine to use eye-catching tactics, but make sure you give them something worth seeing. When you grab their senses, offer them value so they can remember you, trust you, invest in you, and want to buy from you. Keep them relevantThe trouble with many advertisers is they try to drag customers into their world. They try to convince customers that they need Product X or Service Y. A smarter approach is to identify the customer’s problem and help them solve it. Instead of yanking them towards you, try approaching them instead. Go towards them and offer to assist. Do this with relevant information. For example, 2018 is a big year for football. In addition to the standard football roster, this is a World Cup year. Many businesses will try to ride the wave by piggy-backing on this tournament. Instead, reverse-engineer the problem. Don’t start with your product and see how you can squeeze balls out of it. Look at the sport and where you can fit. Don’t reach for the low-hanging fruit. Talk to the members of your team who are genuinely interested in football. Get their ideas from a customer perspective. What kind of banners would appeal to them during the most important event in their world? Embrace nationalityWe qualified for the cup this year, so build specific products and services that apply to the cup. It could be football themed pizza toppings, a crash course in pitch rules for your clueless loved one, an off-peak transport fee so you can get home in time for the game, or a low bandwidth game streaming app. Identify and solve football-related problems then announce your solution. Patriotism is at its highest point during national tournaments, so make that work for you. If you’ve effectively segmented your customers, you probably know their nationalities and preferences. Tailor portable banners or flags and give them to relevant clients as samples. Regulation for official sponsors is restrictive, but there are tons of national icons you can use. Remember that location is everything, so start your planning in advance. Competitive positions for billboards are pricy, but you can budget for clever positions that are less premium. Put up banners or display stands on a school sports field and you catch the eye of sports-mad kids and their soccer mums and dads. Just be sure to get the school’s permission first. For popping displays that light up your customer’s worlds, call Display Systems today on 1300 Displays.
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